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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

We’ve combed through the findings from Fospha’s marketing ecommerce report to uncover why Meta has become such a dominant force in the industry. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity. I also discuss what makes it great for top-of-the-funnel brand awareness.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP. Congratulations, Talissa. Cultivate Award.

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A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Types of Social Media Testing: What Variables Should You Test? What is A/B Testing?

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Fospha has found that basic click-tracking methods (like last-click and MTA) don’t fully recognize the value of upper-funnel activity, with a 2023 study finding that these methods miss about 74% of the sales that come from impression-based media. Why Fospha?

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Determine where you’re going to put your online ads for the best ROAS. Image Source 6.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Show your support for the community as a whole and explain how you can be part of the solution. Premium Inventory.

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Accelerate Agency shortlisted for ‘Best Use of Data’ at the UK Growth Awards 2020

accelerate agency

Traditionally, an e-com or financial site will use multiple platforms to document and detail financial reporting, inventory management and media spend – however we consolidated this under one roof through the ‘Best’ use of data. The building society wanted to expand their marketing share by attracting: .