Remove gdpr
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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

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How did marketers let GDPR happen?

Biznology

That is now the law of the land because GDPR requires that of any company that wants to do business with a European citizen–which is just about any company bigger than your local pizzeria. Because we as marketers would rather compete with each other to grab every piece of data we can, rather than serve our customers, GDPR happened.

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EU hits Meta with $414m fine over advertising practices

Martech

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care. Of course, the U.S. What happens next.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data ownership.

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Consumers Say They Will Trade Personal Data For These Benefits

Salesforce Marketing Cloud

Yet regulations such as Europe’s General Data Protection Regulation ( GDPR ) and industry frameworks such as Apple’s App Tracking Transparency ( ATT ) require this type of consent. And what do terms like “tracking” even mean? We say one thing and do another; we demand transparency but we don’t read terms and conditions.

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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

We’ve all heard about GDPR (the General Data Protection Regulation) at this point, right? The start of a new year is an awesome time to take a deeper look at how you’re handling consent and GDPR compliance. GDPR and privacy policy compliance: What you should know in 2021. To do that, you create a Privacy Policy.

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How Demand Gen is Evolving in 2018

SnapApp

It’s like Carlos Hidalgo, CEO of ANNUITAS , told Invenio Marketing: “We have to change the way we do B2B marketing , because buyers are light-years ahead of us in terms of sophistication. GDPR Compliance. As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.)

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