Hubspot

AUGUST 20, 2019

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. measuring the fundraiser’s performance and looking for ways to improve. You can send out links via text or encourage your donors to give through a text message.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

LEADership

SEPTEMBER 15, 2015

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. You also need to measure the effectiveness and ROI at every step.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

BenchmarkONE

MAY 24, 2022

Peer-to-peer lending: Peer-to-peer lending, also known as P2P lending, usually happens on finance platforms that link entrepreneurs with individuals or enterprises willing to provide the financing they need. P2P lending offers funding without the need for a third party or intermediary. Lenders and the recipients transact directly.

Small Business Marketing 74

Small Business Marketing Peer-to-peer P2P Business 74

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Guides to Social Media Metrics and Measures.

Social Media 100

Social Media Social Marketing Work Management Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Cost reduction, outsourcing and risk management are the strategic issues of the day in the corner offices of most organizations, and improving employees work effectiveness and the quality of their work are not as high on the priority list.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Online Marketing Institute

DECEMBER 9, 2009

Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. B2B companies need to identify the multiple personas they are looking to reach, the way they refer to the problem they are experiencing, and the metrics their superiors use to measure their success. Thanks for sharing.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Directive Agency

JULY 15, 2019

Because the guy actually did something and he has proven … He measured his weight, he went to the doctor to measure his blood pressure, et cetera. P2P Interview with Rhett Hartsfield. Blake Emal: And now it’s time to switch from a B2B mindset to P2P. It was trending on Twitter, it was trending on Reddit.

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. It’s like the whole essence is about leveling out the playing field, if you will, so that brands, businesses of all sizes literally can friend their customers and prospects.

Curation 144

Curation Work Management Marketing Management Lock-In 144

Convince & Convert

SEPTEMBER 20, 2010

Measurement is a fantastic tool for marketers – but the absence of a precise measurement tool should never supersede the chance to take advantage of a valuable opportunity. This is especially hard to measure in the B2B world. It's P2P and ONLY “personal&# brands exist in my Twitter stream.

Twitter 147

Twitter CRM Business Paid Search Agency 147

LEADership

AUGUST 20, 2013

Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. If you are using Paid Search or Pay-Per-Click (PPC), then cost-per-click and cost-per-lead are the right KPIs to measure.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40