sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. Chances are, theres been a breakdown between marketing and sales.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck.

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Weak statement: Learn the basics of SEO strategy. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Youre not alone.

Top of Funnel 119

Top of Funnel Digital Marketing Funnels Lead Scoring Lead Ranking 119

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. Modern consumers are digital piranhas. What is a Conversion Funnel?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 120

Advertising Advertisements Funnel Advertising Mobile Advertising 120

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 304

AIDA Lead Ranking Top of Funnel Marketing AI 304

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Oktopost

MARCH 9, 2025

Marketing intelligence platforms: the future of B2B content strategy B2B marketers have more data than everbut are they making the most of it? Marketing teams track website visits, email engagement, and social media performance, but these metrics only tell part of the story.

Top of Funnel 62

Top of Funnel B2B Marketing Webinar Metrics Marketing Strategy 62

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CMS Development 115

CMS Development Allocation Industry CMS Budget Programs 115

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Launch Marketing

FEBRUARY 5, 2025

In today’s B2B marketing landscape, where personalization is paramount, account-based marketing (ABM) continues gaining momentum as a go-to marketing tactic. Understanding Account-Based Marketing ABM stands apart from traditional marketing approaches. Download our B2B Lead Generation Blueprint today.

Account Based Marketing 74

Account Based Marketing Ideal Customer Profiles Enterprise Management B2B Marketing 74

Martech

SEPTEMBER 19, 2024

With the integration of advanced analytics, AI and most importantly, the importance of personalized consumer experiences, brands are increasingly leveraging these strategies at every touchpoint from initial awareness to final purchase, making retail media indispensable,” said Jeffrey Bustos, IAB’s VP, measurement addressability data, in a keynote.

Advertising Agencies 119

Advertising Agencies Funnel Advertising Paid Search Agency Ad Exchange 119

Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Not sure if you need a digital marketing service?

Work Management 363

Work Management Marketing Management Advertising Agencies Service 363

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy to convert them to sales.

Top of Funnel 320

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead 320

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Webbiquity

JANUARY 18, 2022

Below are nine vital observations, from the report and other sources, for any marketing leader interesting in taking advantage of intent data to drive revenue. Solutions, strategies and best practices for simplifying intent data collection and activation processes to promote increased adoption and success. It’s Not for Everyone.

Intent Data 336

Intent Data Marketing AI Intent Lead Ranking 336

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Single Grain

APRIL 28, 2025

Thats why its integral for marketers to understand this age group and know how to target them. Heres your guide on marketing to Gen Alpha. Two-way conversations and user-generated content drive higher engagement than traditional marketing. Parental influence remains significant, so dual-targeting strategies are required.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Image: IAB, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.

Advertising 116

Advertising Advertisements Funnel Advertising Digital Marketing Funnels 116

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. The thing is, pretty much every company knows that digital content is important. Sounds daunting, right? Let’s get started. Quick Takeaways. This dilemma?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Audience should be #1 priority for any digital content plan.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Ranking 361

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. No surprise there. and average view time by 62.6%.”

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355