Martech
FEBRUARY 2, 2024
Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.
sagefrog
NOVEMBER 14, 2023
The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.
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Circle Studio
DECEMBER 19, 2018
In 2019, set out to develop a documented, strategic marketing plan that is aligned with your firm’s top business priorities and objectives. Once the plan has been crafted, be sure to share it with firm leadership. With so much emphasis on emerging trends, many firms have neglected their most valuable marketing asset—their website!
FunnelEnvy
DECEMBER 11, 2023
Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Be sure to keep them concise and informative.
Biznology
AUGUST 22, 2016
In my own experience, as a digital marketer in the education space, responsibilities for social media started as an “add on” to my existing work in the digital marketing mix. Now I lead a social media marketing team of – yep – social media managers. . Where does social media strategy live?
KoMarketing Associates
FEBRUARY 9, 2016
Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?
Chris Koch
FEBRUARY 24, 2010
The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle. We need a marketing transformation. christopherakoch.com). Tweet This Post.
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