marketing-lead vendor 
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.
LeanData
JULY 13, 2020
Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research. Additionally, the go-to-market leaders polled by TOPO rated Lead-to-Account Matching and Routing among the technologies that deliver the greatest business impact and user satisfaction.
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Customer Experience Matrix
APRIL 15, 2024
Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications. I don’t know the answer.
Martech
MARCH 18, 2024
These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. What companies asking from their vendors as a result of GDPR.
Webbiquity
AUGUST 31, 2021
Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. The B2B Marketer-Buyer Disconnect. 60% of all B2B tech buyers are millennials (those born between 1981 and 1996 ); this generation accounts for 51% of “Lead Buyers” and “Financial Approvers.”. Free trials/accounts.
Webbiquity
AUGUST 18, 2020
Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. Perceiving interest as intent will lead you down a rabbit hole with no program performance.
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