KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClearVoice

AUGUST 29, 2022

To scale your content, you need to strategically plan your content calendar and execute on proven best practices. In this article, we break down some of the top tips for how to scale your content marketing efforts. Most businesses have a marketing budget that allows for advertising, including content creation.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

The Marketing Blender

MARCH 2, 2022

Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Competitive analysis and market positioning. Marketing Review. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

accelerate agency

APRIL 12, 2023

Nevertheless, to stay one step ahead of the field, you’ll need a watertight SaaS marketing plan. Marketing of any kind is all about finding ways to stand out from the crowd. We’re going to explore 12 SaaS marketing techniques that have been tried, tested, and proven to be very effective. How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.).

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

nDash

DECEMBER 14, 2020

I’m also someone who takes management seriously; I care about what’s right and what’s human. And while I love numbers as much as the next marketer, I believe data has limits. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Risk management.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Pam Didner

AUGUST 16, 2020

A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand. It’s also important to build your sales network by hiring local sales reps or local channel partners. That’s on the sales front. Q5: Do you think content marketing is for everyone?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. If a client needs something, an account exec gets a call, whips out their cape and flies over to the client to solve the problem or make the sale. White Papers and Case Studies.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. How content management grows business leaders. Reduce your marketing budget. Your marketing personas.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle. Look at the projects in your marketing communications plan that haven't yet been started.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle. Look at the projects in your marketing communications plan that haven't yet been started.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

nDash

NOVEMBER 2, 2020

Capturing that trust through effective, honest content should be part of your overall marketing plan. . Spark their interest with engaging content on your website, in white papers, and in email newsletters. Area of expertise: Medical practice management. Practice management . Marketing collateral .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING. I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. I will never refer to myself as an expert.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Sana Commerce

AUGUST 27, 2022

These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce. Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. Freeing up time for your sales and support teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Hinge Marketing

FEBRUARY 22, 2024

Questions like these are what we designed this study to answer. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Educational content such as blog posts, executive guides, white paper and ebooks address this need.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

ClickZ

DECEMBER 2, 2019

Exponea’s recently published white paper, “ The Formula for E-Commerce Success ,” highlights the role of customer lifetime value (CLV) in keeping acquisition costs down and improving overall ecommerce success. CLV is an important learning process. Plan your marketing budget. Prevent and reduce churn.

eCommerce 85

eCommerce Ideal Customer Profiles Allocation Acquisitions 85

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

The Marketing Blender

DECEMBER 16, 2019

higher open rates and 152% higher click-through rates than non-automated marketing messages. You can read more about the process and benefits of B2B marketing automation here. 2020 B2B Marketing Trend #2: Data Reporting and Visualization. 2020 B2B Marketing Trend #3: Sales and Marketing Alignment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. Direct Marketing ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Does your corporate blog contribute to overall marketing ROI in a measurable way?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

SmartBrief - Marketing

JULY 20, 2023

It’s important to get buy-in from your marketing team. Here are some steps to guide you through the process. Pull out your marketing plan Remember that marketing plan you put together for the start of the fiscal year? Their plans and goals for the year might have changed, too.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. In fact, you might already have something like this in the works.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do?

Tactics 100

Tactics Automation Personalization Planning 100

B2B Marketing Analytics

FEBRUARY 24, 2020

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Mass Analytics

DECEMBER 16, 2022

MASS Analytics designed a full Marketing Mix Modeling Course to help you master the full process of delivering a marketing effectiveness project. Marketing Mix Modeling. We can also run Optimization Simulations using What-if-Scenarios based on the invested budget, or the chosen Target. Introduction.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

SWZD

MARCH 21, 2018

We start with two demand generation road maps, both with compelling examples: An eBook that presents a plan for content development. A white paper that does the same for channel selection. emedia, Sr Marketing Manager, 312-754-6352. 3 Keys to Getting Sales-Qualified Leads. Download The White Paper.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

The Marketing Blender

DECEMBER 16, 2019

higher open rates and 152% higher click-through rates than non-automated marketing messages. You can read more about the process and benefits of B2B marketing automation here. B2B Marketing Trend #2: Data Reporting and Visualization. B2B Marketing Trend #3: Sales and Marketing Alignment. Advertising.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

B2B Marketing Analytics

FEBRUARY 4, 2019

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

KoMarketing Associates

MAY 1, 2013

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Percentage of the Pie. How Are They Doing It?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content4Demand

NOVEMBER 19, 2019

Key Takeaways From CMI Content marketing is mostly focused on the top of the funnel. Marketers said they successfully used content marketing to achieve early-stage goals like creating brand awareness (86%), educating audience s (79%), and building credibility and trust (75%). Small content marketing teams are the norm.

B2B Marketing 47

B2B Marketing Budget Programs Top of Funnel Planning 47

Vision6

JUNE 6, 2023

Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. Offering incentives like discounts, free shipping and a members only sale are all enitcing perks that any customer would jump on.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

LeanData

APRIL 16, 2021

Sales leaders tend to look at conversion metrics at the latter stages of the buyer’s journey. For example, Sales leaders might look at conversion as the percentage of sales development representative (SDR) conversations that resulted in a meeting, or the percentage of targeted ABM accounts that have moved into closed/won status.

Conversion Rate 52

Conversion Rate Lead Ranking Marketing Qualified Leads Marketing Analytics Tools 52

NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Lead-to-sale conversion rate. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100