The Point

APRIL 23, 2020

If your company is one of those scaling back or even hitting “pause” on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. How easy is it to make global changes across all your existing designs?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? In the B2B Marketing Zone study, every responding company had an active blog.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. There are more creative methods for achieving marketing efficiency without sacrificing ad impressions, colleagues, or market visibility. Even a design update can give old content new life.

Marketing Budget Creation 144

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 144

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Why you need a social media management tool. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

Enterprise Management 160

Enterprise Management Social Media Work Management Marketing Management 160

Marketing Insider Group

MARCH 2, 2020

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity.

Paid Content 358

Paid Content Work Management Marketing Management Marketing Budget 358

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. How content management grows business leaders. Reduce your marketing budget. Your marketing personas.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

Allocation 238

Allocation Marketing Budget SEM Planning 238

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle. Look at the projects in your marketing communications plan that haven't yet been started.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

The end of a calendar year is often the time to review marketing budgets. And for many marcom managers, it may be time to use any remaining funds so they aren't taking away during the next budgeting cycle. Look at the projects in your marketing communications plan that haven't yet been started.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. 12 Different types of freelancers for content creation. But, who should you hire?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

SEPTEMBER 25, 2019

It’s about creating a culture of using content to drive results that matter – results like traffic, leads and sales. Because good content marketing tactics affect all levels of the sales funnel and drive results. So, what tactics work best for each level of the sales funnel and why?

Top of Funnel 89

Top of Funnel Sales Management Marketing Funnels Content Marketing 89

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. I've listed the top tactics that I typically discuss in my day to day client meetings. What do you do?

Tactics 100

Tactics Automation Personalization Planning 100

The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Does your corporate blog contribute to overall marketing ROI in a measurable way?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.).

Marketing Budget Creation 108

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 108

Unbounce

MAY 1, 2019

But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? What does top-of-funnel lead nurturing for SaaS include, exactly? For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Or should you be seeking direct signups to your product?

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

ClearVoice

DECEMBER 5, 2022

Content production has multiple steps, from planning and creation to execution and distribution. This post covers the most common content marketing mistakes and how to avoid them. Look at your overall marketing budget and designate a portion, say 25%, to content marketing. Make it about them.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.

Demand Generation Agencies 144

Demand Generation Agencies Advertising Agencies CMS Development Work Management 144

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. White Papers. And who wouldn’t want that?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

BenchmarkONE

AUGUST 11, 2020

Setting a marketing budget sounds intimidating, but it doesn’t need to be. Small business owners know marketing is important, but they also spend a lot of time trying to justify their marketing costs. Get To Know Your Sales Funnel. Generally, a sales funnel consists of five main stages: .

Marketing Budget Creation 85

Marketing Budget Creation Small Business Marketing Marketing Budget Top of Funnel 85

DealSignal

DECEMBER 17, 2020

When a business experiences financial hardship, marketing budgets are usually the first to get cut. In the event that your budget is slashed, you need to collectively focus your time and money on the tactics, prospects, and strategies that generate pipeline and revenue. Which tactics are consistently most effective?

Marketing Budget 89

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 89

Sales Engine

NOVEMBER 3, 2017

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. This relationship was not always about the sale.

Branding 149

Branding Brand Identity Budget Programs Marketing Automation Services 149

Scoop.it

NOVEMBER 29, 2022

With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Your SaaS content can also be used to engage buyers through the sales funnel. SaaS companies use different types of content as a part of their everyday marketing strategy. Speak with your sales and support teams.

Planning 103

Planning Marketing Budget Creation Marketing Plans Top of Funnel 103

ClearVoice

NOVEMBER 25, 2022

However, the technology can assist with content ideation, outline creation, and proofreading. These days, there is a trend in content marketing of teams using platforms like Writesonic and Jasper.ai, as well as content professionals, to speed up content creation. Hybrid marketing experiences. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Marketing Blender

MAY 2, 2022

So what should B2B companies know about social media marketing? In this article, we’ll discuss how to use social media for B2B marketing, including various B2B social media tactics and how to create a B2B social media marketing strategy. How is B2B social media marketing different from B2C social media marketing?

Social Media 122

Social Media Advertising Agencies Social Marketing B2B Marketing 122

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Convince & Convert

MARCH 19, 2015

The answer: a five-step process that any company can embrace. We tell stories to our children, during sales presentations, in the dressing room after hockey games, during dinner parties, and at coffee meetings. At first, it may seem like a daunting task, but once the process starts, it is easy to gather momentum.

Storytelling 166

Storytelling Marketing Budget Creation Startups Barriers 166

markempa

FEBRUARY 9, 2015

No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. White papers — Discuss industry trends and challenges, and solutions.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Pam Didner

AUGUST 16, 2020

A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand. It’s also important to build your sales network by hiring local sales reps or local channel partners. That’s on the sales front. Q5: Do you think content marketing is for everyone?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Process efficiency is the other key to marketing success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Sales Engine

MAY 12, 2016

Once upon a time, branding was an indispensable part of a company’s success in B2B sales. Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentations were all devised for a simple overarching purpose: to get sales in the door. This relationship was not always about the sale.

Top of Funnel 120

Top of Funnel Branding Brand Identity Budget Programs 120

Envy

APRIL 30, 2020

Content marketing is a long-term game, so without a definition of success, clear KPIs, and constant course correction from up-to-date data, even Pulitzer-prize-worthy content will fail to deliver the desired results. Nurturing leads down the funnel, especially for your named accounts (ABM). Adding more subscribers to your newsletter.

Top of Funnel 133

Top of Funnel B2B Marketing Allocation Marketing Budget Creation 133