How to tune your GTM strategies to cope with budgetary headwinds
Martech
SEPTEMBER 14, 2023
Executives can also convince themselves that sales will provide enough “air cover.” Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. ” Here’s the problem with that mindset.
Let's personalize your content