Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 129

Social Media Marketing Budget Social Marketing Marketing & Strategy 129

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist?

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Also, communicate openly about data usage on all digital channels. There’s a generational shift taking place in B2B purchasing.

B2B Marketing 282

B2B Marketing B2B Peer-to-peer Marketing & Strategy 282

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. For example, turn a long-form blog post into a webinar or a short social media post. Dont know where to start?

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media. When most people browse social media, they’re using a mobile device.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Marketing Insider Group

FEBRUARY 10, 2025

Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond. Consistency across these touchpoints matters.

CRM 235

CRM Enterprise Management Marketing Management Marketing & Strategy 235

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. A combination of paid and organic strategies balances quick wins with sustainable brand growth. What is Paid Media?

Organization 318

Organization Media Cost Per Click Brand Identity 318

Vision Edge Marketing

OCTOBER 1, 2024

Tracking customer data can provide insight into referral rates and offer clues to the effectiveness of word-of-mouth marketing and potential areas for enhancement. Citrix uses the insights from customers’ actions to understand which strategies drive conversions and improve the overall user experience.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

WordAgents

APRIL 29, 2025

Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. Many times, this happens because of which channels are being utilized. Many times, this happens because of which channels are being utilized. Here is a quick snapshot of each category.

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Marketing Insider Group

AUGUST 14, 2024

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. Several popular social media platforms offer subscription models.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 167

Social Media Planning SEO Media 167

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. How do historical campaign trends inform future strategies? The challenge?

Marketing AI 122

Marketing AI Marketing Attribution Advertising Channels Allocation 122

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. For those juggling multiple channels, formats, and audiences, the challenge of proving ROI has grown more complex.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Webbiquity

JULY 11, 2024

Use customer feedback to continually improve service processes and consider offering support across multiple platforms, such as phone, email, live chat, and social media. Regular updates, whether through newsletters, blog posts, or social media posts, can keep the lines of communication open and build a community around your brand.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

WordAgents

JUNE 5, 2025

Staying relevant on social channels requires a presence backed by a clear social media brand strategy. A social media brand strategy helps businesses post boldly without becoming reckless. A social media brand strategy helps businesses post boldly without becoming reckless.

Social Media 195

Social Media Media Brand Identity Branding 195

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

Social Media 122

Social Media Social Marketing Media Thought Leadership 122

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. What is nonprofit social media marketing?

Social Media 116

Social Media Social Marketing Planning Media 116

Webbiquity

JULY 10, 2024

For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” This is shopper marketing. Why is it so important to understand shopper marketing? This is why shopper marketing strategies are so important. Contributed post.

Marketing & Strategy 152

Marketing & Strategy Marketing Strategy Paid Search Agency Brand Identity 152

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Peer-to-peer 184

Peer-to-peer Planning Paid Search Agency Outreach 184

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 167

Product Cross-Selling Marketing & Strategy Pricing 167

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? These stages will form the basis of your sales strategy, so at right is a quick overview.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Tomorrow People

SEPTEMBER 2, 2024

But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? To keep your momentum going and prevent your success from fading, a well-crafted post-launch strategy is crucial. This article dives into why such a strategy is essential and details the key elements of an effective one.

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

WordAgents

JUNE 24, 2025

Social media ROI (return on investment) measures the value a business gains from its investment in social media. Many businesses struggle with one question: How can you tell if social media efforts are actually working? Businesses need to connect social media work to outcomes that matter.

Social Media 195

Social Media ROI Practices Media 195

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Focus channels and strategies.

Event Marketing 157

Event Marketing Allocation Planning Co-Registration 157

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Marketing & Strategy 126

Marketing & Strategy Terms and Conditions Planning Social Media 126

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. They need better filters.

Webinar Metrics 128

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 128