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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers.

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Professional Communities of Influence are a Winning B2B Growth Strategy

Vision Edge Marketing

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. People often forget to include these relationships when leveraging a center of influence (COI) strategy. In this way, peer networks expand COIs to communities of influence.

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The 12 Traits of Successful Social Marketers

Marketing Insider Group

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. This feature can include industry reports, expert advice, and networking opportunities.

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How to Build a Successful Blog Content Strategy from Scratch

Marketing Insider Group

A strong blog content strategy forms the backbone of effective online marketing. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. For example, turn a long-form blog post into a webinar or a short social media post. Dont know where to start?

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Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Video ads offer high engagement and strong click-through rates especially on YouTube and social platforms. Instead of manually testing bids across various conditions, you can focus on strategy while the platform optimizes execution.

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