Marketing Insider Group

AUGUST 14, 2024

Social media is a cornerstone for business growth and customer engagement, making it a vital tool for businesses of all sizes. Recently, social media platforms have begun offering subscription services, providing premium features for a fee. Several popular social media platforms offer subscription models.

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

Social Media 298

Social Media Media Psychographics B2B Thought Leadership 298

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 166

Social Media B2B Thought Leadership Trends Social Marketing 166

Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Importance of Measuring Paid Media Performance Why bother measuring paid media performance?

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. This enables better segmentation, targeted campaigns, and improved customer satisfaction.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.

Social Marketing 190

Social Marketing Planning Work Management Marketing Analytics Tools 190

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. Marketing platforms move fast. Act on their data instead.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

WordAgents

APRIL 29, 2025

Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 310

Paid Search Agency Content Marketing Companies Planning 310

WordAgents

JUNE 5, 2025

Staying relevant on social channels requires a presence backed by a clear social media brand strategy. A social media brand strategy helps businesses post boldly without becoming reckless. A social media brand strategy helps businesses post boldly without becoming reckless.

Social Media 195

Social Media Media Brand Identity Branding 195

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Content Marketing Checklist 1.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business.

Social Media 273

Social Media Organization Media Ad Frequency 273

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Budget Programs 309

Marketing Insider Group

SEPTEMBER 2, 2024

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. The secret lies in continuously testing and refining your strategies. However, crafting content alone isn’t enough to guarantee success.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 167

Social Media Planning SEO Media 167

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. Quick Takeaways: Set clear social media goals to guide content planning.

Social Media 246

Social Media Media Ad Building Content 246

WordAgents

JUNE 24, 2025

Social media ROI (return on investment) measures the value a business gains from its investment in social media. Many businesses struggle with one question: How can you tell if social media efforts are actually working? Businesses need to connect social media work to outcomes that matter.

Social Media 195

Social Media ROI Practices Media 195

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. People often forget to include these relationships when leveraging a center of influence (COI) strategy. This claim seems intuitive but theres plenty of data to back it up.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

WordAgents

JULY 10, 2025

Every business must build a strong presence on social media to stay relevant and competitive. Each business has a different goal, audience, and structure, and these differences should shape how they approach social media. Essentially, there are various social media needs for different business types.

Social Media 195

Social Media Media Work Management Marketing Management 195

Marketing Insider Group

JANUARY 28, 2025

Visuals are an incredibly valuable tool as you attempt to get attention on social media. According to Venngage, original graphics are the best-performing visual for 43% of marketers. This article will show how branded graphics can transform your paid ads on social media. You have to figure out how to stand out.

Social Media 232

Social Media Paid Search Agency Ads Brand Identity 232

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 122

Social Media Social Marketing Media Thought Leadership 122

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Sprout Social

MAY 22, 2025

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. What is nonprofit social media marketing?

Social Media 116

Social Media Social Marketing Planning Media 116

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

WordAgents

MAY 21, 2025

Should you outsource social media or build an internal team? The problem is that social media moves fast. Others work with a social media management company to fill gaps or take over the process. Others work with a social media management company to fill gaps or take over the process.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Amplify your posts through email campaigns, social media platforms, and collaborations with industry influencers. For example, turn a long-form blog post into a webinar or a short social media post. Dont know where to start?

Webinar Metrics 255

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 255

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

Paid Content 157

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 157

The Forward Observer

JULY 19, 2024

To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. This book guides company leaders, marketers, and entrepreneurs in delivering effective advertising. About the Author Dan White is a marketing insights innovator.

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Marketing Insider Group

MARCH 24, 2025

As a small business looking to gain a foothold in your industry, you already know the importance of marketing and advertising for building your brand and presence. With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility.

Small Business Marketing 185

Small Business Marketing Social Media Media Tips 185

Marketing Insider Group

FEBRUARY 10, 2025

Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond. Consistency across these touchpoints matters.

CRM 235

CRM Enterprise Management Marketing Management Marketing & Strategy 235

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195