The Point

NOVEMBER 12, 2019

I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. No, they won’t.

Intent Data 145

Intent Data Demand Generation Agencies Intent Paid Social Agency 145

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Paid Search Agency Multi-Touch Attribution 62

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. If you sell to other businesses, advertise online through Facebook and LinkedIn.

Paid Content 190

Paid Content Advertising Advertisements Paid Search Agency 190

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). First off, what are conversation ads?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For example, if you are a log management software company, your TAM is any business that digests data. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing).

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Zoominfo

JANUARY 15, 2021

For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. It also provides them with a clear next step toward purchasing your product or service. You can go even further in utilizing social media to get your lead magnet out there by paying to promote it.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

KoMarketing Associates

DECEMBER 7, 2017

However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience. According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 146

Tools Enterprise Management Work Management Top of Funnel 146

SalesIntel

OCTOBER 20, 2024

It involves targeted strategies that capture the attention of potential customers, nurture their interest, and encourage them to make a purchase or sign up for a service. A well-structured customer acquisition funnel ensures that every step of the customer journey—from discovery to purchase—is strategically planned and optimized.

Top of Funnel 52

Top of Funnel Paid Content Acquisitions Marketing AI 52

Sword and the Script | B2B

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases.

Statistics 94

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 94

Bannerflow

OCTOBER 3, 2022

Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social media. They seek connections and engagement, be it with friends, colleagues or companies.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Often, technology purchases involve multiple stakeholders, so it is vital that each of these stakeholders, and their unique needs, are assigned to a particular persona. Use paid social media.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Ledger Bennett

JULY 4, 2018

There’s no doubt about it, LinkedIn is the place to be for B2B professionals. As the largest global working community, LinkedIn members regularly invest time on the platform to enhance their knowledge and boost their career. Image Source: LinkedIn. LinkedIn Native Targeting.

Linkedin 40

Linkedin Top of Funnel Account Based Marketing Opt-out 40

ClickZ

FEBRUARY 24, 2023

Meta’s performance at the bottom of the funnel and post-purchase Meta’s contributions don’t stop at the top of the funnel. Bottom of the funnel and post-purchase activity are also big contributors, delivering ROAS significantly higher than average for every brand.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. ABM channels include programmatic, content marketing, paid search, SEO, paid social, email nurture, and online gifting. The agency alternative.

Account Based Marketing 98

Account Based Marketing ABM Paid Content Cost 98

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 77

Statistics Paid Content B2B Thought Leadership Peer-to-peer 77

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. Marketing focuses on the top of the purchase funnel whereas sales aim at the bottom of the funnel.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

SmartBug Media

AUGUST 1, 2024

For product-specific campaigns, opt for direct CTAs such as “buy now” or “add to cart” to capture the interest of users ready to make a purchase decision. The Complexities of Paid Media Strategies Navigating the nuances of various ad platforms is crucial during BFCM campaigns. SmartBug ensures every ad dollar maximizes impact.

Paid Search Agency 59

Paid Search Agency Ads Allocation Urgency Marketing 59

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Consider making customer support a mandatory part of your onboarding process. February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable You don’t have Google Analytics on your site?” hit 200k MRR?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

SmartBug Media

NOVEMBER 11, 2019

Leverage Paid Social. As data indicates, 88 percent of consumers research their buys online before making a purchase. Leverage Paid Social. Social media can be a powerful channel for lead generation. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social Doesn’t Drive Sales. Actually, 75% of people have purchased something because they saw it on social.

Paid Content 100

Paid Content Social Media Paid Social Agency Media 100

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Efficiently and effectively (this is the path most B2B companies should take).

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Single Grain

NOVEMBER 8, 2023

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Velocity Partners

JULY 5, 2023

Sales focus on chasing down purchase-ready leads to close deals quickly, while marketing runs short-term one-off demand gen campaigns to drum up some MQLs. Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for.

Sales Qualified Leads 98

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 98

Navigate the Channel

JANUARY 2, 2023

That can be a company’s plan, but when cross-channel marketing goes awry because its poorly understood, getting a target audience to a decision, or purchase, can be frustrating and uncertain. The call moves those prospects closer to a decision about purchase or engagement. What is Cross-Media Marketing? Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Here are some B2B social media strategies and tips to get your company on a better path to success.

Social Media 63

Social Media Sales Management Media Top of Funnel 63

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. Use LinkedIn for promotions targeted to your industry. Start contests within your company.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. Paid social ads — create promotions on platforms like Facebook and LinkedIn to retarget website visitors or generate new leads. Offer lead magnets with gated content.

Email Marketing 98

Email Marketing Generation Lead Leads 98

QuanticMind

JULY 31, 2023

TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Sana Commerce

SEPTEMBER 13, 2023

You should ask yourself if what you want to achieve is worth working on and if it is in line with the vision and mission of your company. The web store wants to get 500 customers to create accounts within the next 6 months, implementing a paid social media strategy on Instagram and LinkedIn. Is it worth doing?

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

EveryoneSocial

JULY 7, 2021

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

Social Media 111

Social Media Social Marketing Advertising Agencies Media 111

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52