Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. What are webinars? Why use webinars in 2021?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

ANNUITAS

MARCH 21, 2023

As the use cases for chat expands to non-lead generation and to more nurture-based, being able to notify a wider swath of individuals that a pertinent chat is happening is a smart addition. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!)

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Marketing Insider Group

FEBRUARY 5, 2024

We’re also going to arm you with practical strategies to turn these challenges into opportunities. Integrating GA4 with marketing tools like Zemanta and Semrush enhances overall marketing strategy, streamlines data analysis, and prepares businesses for a multi-platform future.

Marketing Analytics Tools 236

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 236

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Let’s get into it!

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. We recognized that martech would help us keep up with the buyer’s evolving journey.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. The first-touch model pays attention to just one part of the customer journey and disregards the impact of multiple channels and additional contacts. A multi-touch model works best in analyzing the ROI of these campaigns. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Madison Logic

OCTOBER 18, 2023

The Importance of a Holistic Brand and Demand Strategy in ABM Having a holistic brand and demand strategy has become increasingly important with shifting buying behaviors and the need to win buyers over before they start their buying journey.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. After all, searching the internet is arguably the easiest and quickest method to obtain information, leading to content creation gaining popularity among enterprises. The marketing landscape has undergone such massive shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SalesIntel

AUGUST 11, 2023

As a marketing leader, your success hinges on your ability to generate qualified leads that are both engaged and converting into loyal customers. Here are five indispensable tips to help you achieve your lead-generation goals. The cornerstone of this strategy lies in crafting content that goes beyond the surface.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Allocation Lead Scoring 40

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Convert

AUGUST 10, 2020

Conceptualize a Persuasive Onboarding Strategy to Attract Users. This ensures that the experience is quick, seamless, and effective leading to happier customers. ’ It could be free e-books, How-to videos, demos, webinars, “Try before you buy” schemes, the like. Let’s dive right in. Image Source.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Heinz Marketing

OCTOBER 19, 2023

Yes, this practice is frowned upon by many software providers, and often discouraged by multi-factor authentication – but there are sometimes ways around it. Email forwarding of codes is one. Focus on Strategy The spray and pray method of advertising and emailing is costly in more ways than one. It’s a no-win situation.

Enterprise Management 112

Enterprise Management Marketing Budget Budget Programs Work Management 112

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. You may be wondering, beyond just being an in-vogue strategy for creating awareness and driving sales, what makes account based marketing so effective? It relies on tailored experiences to win a customer.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP).

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. But once this choice has been made, what are the priorities in the execution of this strategy, what are the key points not to be missed?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Madison Logic

SEPTEMBER 13, 2022

Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. NEW YORK, NY — September 13, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced the official launch of its new ABM Success Series.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

FMG Suite

JANUARY 26, 2022

Use a video to improve the time-on-page metric and improve SEO. . Use pre-made webinars provided with your marketing suite. Provide a check-in webinar to keep up client relations and encourage new engagement. Capture your comprehensive social media strategy in writing. EMAIL CAMPAIGNS. SOCIAL MEDIA. ACCESSIBILITY.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Madison Logic

JULY 20, 2023

When the committee comes together, they must share and align their research to make a unanimous purchase decision. It’s a collaborative process that ensures everyone’s insights are considered, leading to a unified choice. Buyers download white papers, listen to podcasts, attend webinars, and are exposed to ads everywhere.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52