Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Nearly 1/3 of emails are opened based on the subject line alone!

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities. interests and timing).

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. In addition to email marketing, you want to harness the power of social media. You captured the leads.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

by Maria Pergolino Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get?

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. Make it easy for sales to add someone to a nurturing campaigns.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Email and Online Marketing. Landing Pages The landing page is an essential part of many marketing campaigns.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MAY 31, 2011

by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. 66% higher click-through rate than that of unconfirmed opt-ins. 75% fewer bounces than that of unconfirmed opt-ins.

Opt-in 48

Opt-in Sales Management Email Marketing Opt-out 48

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. But I paid her.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark.

Advertising Benchmark 48

Advertising Benchmark Marketo Email Marketing Sales Qualified Leads 48

SmartBug Media

APRIL 29, 2019

The short answer: email marketing. Email marketing has the potential to be the most powerful marketing channel in a financial advisor’s arsenal. Because email is proven to provide higher ROI than any other marketing channel available. Open an account. Start with Clean and Segmented Lists. Coffee enthusiast?

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Valasys

NOVEMBER 12, 2019

For the marketers facing the dilemma should B2B brands use Emojis in their content, the definite answer is yes. Emojis have dynamically evolved as both independent & text-supplementing platforms. Emotions were gradually replaced by emojis. Emojis are graphic symbols representing facial expressions (e.g. smiling), gestures (e.g.

Brand Identity 51

Brand Identity Branding B2B Peer-to-peer 51

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute. . Cont ent Marketing Institute.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Albacross

JULY 17, 2018

B2B marketing platforms are all the rage these days. These platforms often bill themselves as one-stop shops when it comes to marketing. Lead generation ? Lead scoring? Lead nurturing? The average B2B marketing platform can do all that, and more. What Exactly Is A B2B Marketing Platform?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Scoop.it

APRIL 22, 2021

Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques. Visuals in Email Marketing. AMP in emails is one of the recent technological advancements that has taken the world of email marketing by storm. Email Automation.

Marketing AI 88

Marketing AI Email Marketing Trends Privacy Policies 88