markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. Trade-show registration lists.

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Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. The answer: leads (duh). What a waste that would be!

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Lead Liaison

NOVEMBER 22, 2022

The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! This is why Lead liaison has developed the new Lead Analyzer !

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Order Sales Qualified Leads Lead Liaison Leads 98

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

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Lead Capture Lead Liaison ROI Marketing Automation Services 89

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Lead Liaison

DECEMBER 8, 2022

All this activity and involvement nets increased event revenue, additional intentional interaction, and as a result – more conversations leading to business transactions.Lead liaison’s suite of over 60 event activations helps event organizers and exhibitors drive engagement at their events and provides exhibitors with better lead capture processes.

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Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

DECEMBER 15, 2022

Many organizations have the need to track and record which attendees are attending sessions so they can award continuing education credits and other meetings just want to track who attended which session. Problem solved using one of Lead liaison’s latest feature updates: Rapid Scan! appeared first on Lead Liaison.

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Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

Lead Liaison

JANUARY 10, 2023

In so many cases, event teams are left to rely on the show organizer to provide them with their leads, and then it’s up to them to try and qualify them or send them onto sales to qualify and pursue. This makes it even more difficult to determine whether what you are doing at these shows is effective.

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Lead Liaison ROI Lead Capture Marketing Automation Services 98

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

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Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023.

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Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

Lead Liaison

JANUARY 19, 2024

This certification is particularly crucial in a digital era where data breaches are not just a threat but a reality for many organizations. By achieving SOC-2 compliance, Lead Liaison, LLC demonstrates its dedication to implementing and maintaining stringent security measures that protect client data against unauthorized access and threats.

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Lead Liaison Enterprise Management Lead Capture Trade Show 62

Lead Liaison

NOVEMBER 14, 2022

While forced innovation did not necessarily excite us during 2020, truly inspired innovation, organic creativity, and a fiery passion to create something new is something that is needed in today’s society. Hence Lead Liaison, a solution dripping with innovation that is changing the way we all experience and execute events.

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Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. Many organizations struggle to get staff to adopt new lead capture methods. Many marketers usually favor gathering as many leads as possible and qualifying later.

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Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! You’ve set up your Universal Lead Capture form, your documents are ready to go, and your team is trained. Universal Lead Capture apps like Lead liaison can pull in data from badges.

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Lead Capture API Lead Liaison Sales Qualified Leads 76

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

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Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Of the 83 who participated, 59 became leads! (44 I once attended a hybrid conference. Here is what they did.

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Lead Capture Case Study Case Studies Conference 74

ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. Increased opportunity/lead cost efficiency.

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Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

OCTOBER 5, 2021

Because B2B organizations often mistake go-to-market strategies as being a new launch. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success. Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Biznology

NOVEMBER 27, 2018

In the US, marketers perennially state that their top objective is delivering leads —lead quality and lead quantity. Lead delivery and “feeding the funnel” are right up there. But often lead management is in the domain of sales management, rather than a marketing function. Yes, they are.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Activate digital games instantly at your trade show booth or virtual trade show presence.

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Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

SmartBug Media

APRIL 15, 2020

We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Develop an SLA to Streamline Lead Management.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

ViewPoint

JUNE 30, 2015

The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. Here’s the problem.

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Sales Qualified Leads Telemarketing Trade Show High Quality Lead 120

SpotMe Blog

JULY 28, 2023

An in-person event platform is the software and tools used to plan, organize, and manage live events. It is also known as in-person event management software, onsite event management software, or onsite event technology solutions. Pierre Boesinger (Head of Sales, SpotMe) says “The event organizers I talk to are stressed.

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LeanData

MARCH 24, 2022

Not only can it affect data accuracy, timeliness and, eventually, speed to lead, it’s also a signal you likely have bigger root problems in your Salesforce org. . Inefficient filters when looping or diving into nested layers of a loop can lead to higher processing costs. What is causing the CPU time limit error?

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Conversica

OCTOBER 18, 2018

Q4 is not the time to be working a ton of leads. One of the measures in sales enablement success, whether sales enablement is driven by the sales organization or by marketing, is an increase in active selling time – helping your reps spend more time actively selling in front of target prospects. Aim to increase active selling time.

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Top of Funnel Tips Marketing AI Trade Show 76

ANNUITAS

JANUARY 10, 2011

I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. Make sure your organization knows what to expect and when. In your view what will 2011 bring for B2B Marketers?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. 2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone.

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Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Lead Liaison

JANUARY 24, 2023

Dear Show Organizers… Here’s What Exhibitors Want Need We speak with exhibitors daily and learn about their challenges and why some hesitate to invest in events. Some stories are amazing, about organizers who really understand the exhibitor and set them up for success. Solution: Do not restrict their ability to capture leads.

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Organization Lead Liaison Lead Capture Work Management 92

RDIGS

JULY 11, 2023

Today, businesses may attract leads from various sources. However, not all leads are equal. The tricky part is figuring out which leads are worth pursuing and how to effectively nurture them so that they turn into customers who are loyal to your brand.

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Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 40

Engagio

JUNE 12, 2017

It requires B2B organizations to evolve their process and activity — and change is never easy. Here’s how you can use Marketing Orchestration today, even if you’re not ready for ABM: You’ll ensure leads are followed-up with, correctly. Demand generation marketers are under the gun to generate leads. Why is this better?

Account Based Marketing 86

Account Based Marketing Lead Ranking Lead Scoring Planning 86

Biznology

JANUARY 23, 2013

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Internal databases populated from billing systems, lead management systems, and website registration systems. Rented lists of prospects.

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Acquisitions B2B Marketing Salesforce.com Work Management 80

Lead Liaison

FEBRUARY 2, 2023

15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events Digital activations, leaderboards, and reward systems open up better revenue streams for show organizers. Below are a 15 revenue-generating opportunities for show organizers running live, virtual, and/or hybrid events.

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Lead Liaison Organization Marketing Automation Services Work Management 79

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Adobe Experience Cloud Blog

AUGUST 21, 2012

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. Social lead generation and buying signal mining.

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Work Management Marketing Management Top of Funnel Lead Ranking 48

Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. To access the Trade Show Preparation Checklist, click here.

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Lead Liaison Trade Show Lead Capture Resources 48