Vidyard

MARCH 17, 2015

The campaign video used the art of storytelling and humor to communicate our message and encouraged a download of a guide at the end. Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off. Check out our own example of a landing page with a catchy video below.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Adobe Experience Cloud Blog

OCTOBER 30, 2015

Video can help you do this by luring people in through humor or captivating storytelling. When your actual video is a high-value piece of content, like a webinar, you can do the lead capture right in the video itself. If you’re not using them to capture leads, you might be missing a big opportunity!

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. And, the process of creating a video also requires writing a script, writing dialogues if needed, among other things, so storytellers and good content writers and managers would always be relevant. View the Webinar Recording.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Content Standard

APRIL 28, 2017

As content marketing has grown as a discipline, the most forward-thinking brands have pushed the boundaries of their content strategy to create customer-centric content hubs powered by storytelling. They borrow the best tactics of the newsroom and the publishing house. Semantics Matter.

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Optinmonster

MARCH 13, 2024

If yes, you can use them as a marketing hack to generate qualified leads. You simply have to put them behind a lead capture form that requires visitors to sign up with their contact information in exchange for the download. The content that you behind sign-up forms or paywalls is called gated content or lead magnets.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

SendX

MAY 24, 2019

This can be done through storytelling. Some tips have already been given above but the remainder of this guide will give you some more in-depth and specific email copywriting tips you can apply across most of your email marketing campaigns including lead-capture campaigns and one-time email sends.

Copywriting 151

Copywriting Tips Template Content 151

Vidyard

JUNE 6, 2016

He’s an incredible storyteller and marketer in general, and having those two skillsets under his belt is key.” Let’s talk about conversions, how does video fit into your lead generation strategy? He and I will noodle on ideas together, and having that advocacy at the top is super important.”

Thought Leadership 50

Thought Leadership Paid Search Agency Ad Frequency Enterprise Management 50

Navigate the Channel

MARCH 29, 2024

RELATED: 5 Ways to Improve Your Brand’s Storytelling Doing this creates a visual flow that makes it easy for a current or future customer to recognize your company, whether that is on the web, on a postcard or in a video. Remember to use lead capture forms when using URLs and landing pages.)

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Hubspot

OCTOBER 17, 2014

You’ve already mastered this SlideShare storytelling thing -- why not make that story work harder for you? Bonus: If you''re a PRO user, use the lead capture forms. If you do have the lead capture feature, you should try enabling it. 2) Make a CTA the last step of the story.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Optinmonster

APRIL 22, 2024

Content Marketing Institute Content Marketing Institute is a great place for marketers to learn about how to attract and keep customers through compelling, multichannel storytelling. Lead Capture Forms to build highly customizable lead-gen forms on your best-performing landing pages.

Paid Content 98

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 98

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

MAY 7, 2020

Here’s a storytelling example from Jim Edwards, copywriting master. He uses storytelling for the sales page of his book Copywriting Secrets : OptinMonster devotes an entire section to telling our story, too: This helps people connect with your brand on a deeper level. Telling a story that they can relate to. The Productize.

Top of Funnel 89

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 89

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? Without a lead capture mechanism as described above, you have no way to contact a specific prospect and thus that prospect doesn’t enter the funnel. The site is not doing an optimal job of storytelling and getting me to offer my email address.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Valasys

JULY 15, 2019

Landing Pages , also termed as “ lead capture pages ”, “ static pages ” or “ destination pages ” are the standalone pages designed to capture leads (often in the form of prospective customers who click on a Call to Action (CTA) button) or to promote products or services via specifically designed ads.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

LeadSquared

APRIL 28, 2016

How can we generate leads from E-books and whitepapers? You’ll have to gate your e-books behind a lead capture landing page. What is a Good Website Visit / Leads Ratio and Leads to Customer Ratio? I would like all my people to become storytellers. Marketing Team. This is a very subjective question.

Webinar Metrics 52

Webinar Metrics FAQ Allocation Marketing & Strategy 52

Binary Demand

MARCH 19, 2024

Moreover, they function as lead magnets, facilitating lead capture effortlessly. Video marketing allows for creativity and storytelling, resonating deeply with target audiences and building brand awareness. How can you implement this tactic? It could be a software application, an online calculator, or templates.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98