Customer Experience Matrix

JANUARY 7, 2010

On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 27, 2009

It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. In other words, Genius has taken a major step towards integrating social media with the standard sales and marketing toolkit. I don't know how difficult it would be for other vendors.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2009

There’s nothing new about demand generation systems making prospect behavior available to sales people. This may sound a bit awkward but it’s seamless from the user’s perspective, and moving all the details into the sales automation system isn’t practical. Back to Eloqua Prospect Profiler.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Smashmouth Marketing

DECEMBER 30, 2008

What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. The data is outdated, inaccurate and incomplete.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

What would be some priorities for the end result of putting your sales rep in front of a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. The data is outdated, inaccurate and incomplete.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 18, 2010

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Provide Them With Sales 2.0 Tools - Don't just help your team, implement Sales 2.0 Old school call center tactics work, but need adjustments.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The vendors I chatted with at the event were talking more about thought leadership than their products. And finally, great thanks to Dave Wieneke and Emily Salus who shared how they improved their marketing programs, driving sales and marketing alignment and increasing revenue.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 15, 2011

Thursday: Improving Marketing Results While Aligning With Sales. Marketing is useless if sales can’t benefit from marketing’s efforts. Jigsaw is just as much a marketer’s tool as it is a sales tool, but marketers often don’t know how to leverage it to make their jobs easier. Thursday, September 1, 12:30 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 11, 2012

We also offer holistic marketing and sales services to our customers that include website design and usability, search engine optimization, content strategy and the company’s own managed services to help clients at whatever point they need assistance. Gray: First, define success.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. Your sales reps know this. In order to do lead nurturing and scoring you don’t just need content, you need content that indicates if someone is ready to talk to a sales rep. Makes sense, right?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors."

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Leadspace

SEPTEMBER 6, 2019

They chose to sunset Data.com — which was a single-threaded data provider with D&B & Jigsaw data — to adopt a vendor agnostic, more comprehensive CDP strategy as their go forward plans. Salesforce has also played a part in this maturation.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

Customer Experience Matrix

DECEMBER 29, 2009

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. We reconnected in December and the product is now ready for its close up.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

AUGUST 18, 2010

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. Of course, if you’re a vendor offering a cool new technology, the stakes are higher. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And as we all know, it’s bigger than just marketing. This and A LOT MORE!

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40