Convince & Convert

JUNE 24, 2010

He doesn't just spew endless bits of information about his product (books, etc.). Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books. Be patient.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hinge Marketing

SEPTEMBER 29, 2022

Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Customer Relationship Management System. And that just scratches the surface.

Work Management 140

Work Management Marketing Management Marketing Automation Services Paid Content 140

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 158

Social Media Media Paid Content Work Management 158

Single Grain

JULY 14, 2020

SaaS (Software as a service) is a rapidly growing industry. Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. will detect that and send the visitor’s information into a sales engagement tool like Outreach.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hubspot

MAY 19, 2020

While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. For instance, Verizon runs a few Twitter accounts. Because Verizon's support account is for customer service rather than marketing, reps who manage this channel should be responding immediately to inquiries.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Sprout Social

FEBRUARY 10, 2020

With a more targeted and informed approach, you’re able to attract leads who are more likely to be interested in your solutions. This stage involves getting your hands on visitors’ contact information so you can engage with them and show them why they should do business with you. Quality traffic and leads. Opt-in forms.

Inbound Marketing 137

Inbound Marketing Work Management Marketing Management Marketing Automation Services 137

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

seo.co

NOVEMBER 1, 2021

Accordingly, it takes time to develop, but once you’ve established some early momentum, you’ll see a rising rate return for as long as you continue managing your campaign. This will be targeted to both unfamiliar prospective users and current subscribers, and its main purpose will be to provide practical information. Two Main Pillars.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. There’s a very good reason that digital marketing is evolving in similar patterns to the project management methodologies developed to accommodate the pace of internet development.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

SnapApp

MARCH 2, 2018

Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Consider the sheer number of permutations in a customer journey — blog posts, PPC ads, ebooks, webinars, email and dozens of other channels — a lead’s path to conversion could go a million different ways. .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Ambal's Amusings

OCTOBER 8, 2009

Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. Over the past decade, she has created and managed nearly 500 customer stories for dozens of companies, including Level 3, USA.NET, Jobfox, Qwest, Great-West Healthcare, Vocus and Verio. Blog Kranzcom Twitter jonkranz. Cindy King.

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 1, 2016

It is Jay Baer from Convince & Convert and welcome to Marketing Marvels, the show where I recommend to you marvels of marketing, unbelievable software, unbelievable technology that I personally endorse and support. One, Zignal Labs has true real time listening, true in the moment, complete fire hose access to Twitter and everything else.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Convince & Convert

SEPTEMBER 15, 2010

One basic, simple thing is frequent contact with as many people – executives, managers and front-line employees – within the organization as possible. One basic, simple thing is frequent contact with as many people – executives, managers and front-line employees – within the organization as possible.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Hubspot

JUNE 19, 2014

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Offer Content in Exchange for Email or Personal Information.

Lead Ranking 348

Lead Ranking Lead Generation Paid Content Lead Scoring 348

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Often written informally or in conversational style, it’s usually intended to be informative. You’ve come to the right place. See White Hat SEO. One of the components of  inbound marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Often written informally or in conversational style, it’s usually intended to be informative. You’ve come to the right place. See White Hat SEO. One of the components of  inbound marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Each blog article is about 2,000 words or more and we include actionable information that people can immediately implement in their own marketing strategy.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Finding software that integrates and plays well with one another is key to an effective marketing stack. We’ve set out to create a list of digital marketing software that covers all major categories of digital marketing.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session. Go for it in the comments.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 2, 2010

Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me. Inevitability Sure, we all talk about Facebook and Twitter and YouTube. The one that sticks out is about Twitter and just how many people don’t get it.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Hubspot

MARCH 10, 2016

analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 17) Conversion Path. 18) Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Optinmonster

FEBRUARY 19, 2024

Do you have a business page on Twitter that’s lying dormant? Do you want to learn how to use Twitter for lead generation? A lot of businesses waste the potential of their Twitter accounts by not using the social media platform to its fullest. Is Twitter still relevant after it turned into X.com? Let’s get started.

Paid Content 95

Paid Content Lead Generation Lead Scoring Lead Ranking 95

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’ Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Convince & Convert

SEPTEMBER 21, 2010

More so than any other event I attend, SXSW is conference roulette. Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. I suspect we’ll start seeing much more of this parallel programming to meet the needs of advanced practitioners.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need. How can I help you?

Social Media 120

Social Media Paid Content Media Webinar Metrics 120