Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Call to Action. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Are they accessing pricing data? Combining buyer intent with social proof.

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

TrustRadius Marketing

OCTOBER 3, 2022

Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. But while demand gen and ABM are still related strategies, there are key differences in messaging and go-to-market. Downstream intent data is often the ideal connection. Demand gen vs. ABM.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data 22

Intent Data Intent Bombora Dwell 22

PureB2B

FEBRUARY 23, 2022

With all this exposure to targeted buyers, marketers can enhance lead generation and nurturing efforts and streamline the sales journey, which equals faster conversion and a swift return on ABM programming. And that’s music to any sales organizations’ ears. Digital Consumption Trends of In-Market Prospects.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With all this exposure to targeted buyers, marketers can enhance lead generation and nurturing efforts and streamline the sales journey, which equals faster conversion and a swift return on ABM programming. And that’s music to any sales organizations’ ears. Digital Consumption Trends of In-Market Prospects.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

JUNE 16, 2022

A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. Implement a Lead Qualification Process.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data 20

Intent Data Intent Bombora Dwell 20

PureB2B

MAY 30, 2022

However, the process of qualifying sales leads itself can be time-consuming. A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers. Maintain a Daily Calendar.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

Madison Logic

JUNE 6, 2023

Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

6sense

MAY 9, 2017

Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways. The Waterfall has become famous for improving visibility into the health of the lead funnel and driving increased revenue from marketing and sales investments.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING. Key tactics include inbound marketing, social media engagement, optimization and more. OUR CULTURE. DEMAND GENERATION. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING. Key tactics include inbound marketing, social media engagement, optimization and more. OUR CULTURE. DEMAND GENERATION. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

6sense

NOVEMBER 3, 2015

There are 2 main ways that predictive intelligence has been implemented in modern B2B organizations. a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. What does the future hold?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure. Because they see how it can fuel lead generation and conversion.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

NetLine

JUNE 5, 2023

Your Buyers Are Out There With nearly 15k+ pieces of content on the platform, a given customer’s assets usually account for 0.03% of all content. For years, our clients gladly worked with us to source first-party leads that specifically engaged with their own content. What is INTENTIVE?

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

APRIL 11, 2024

These leads will interact with your materials and evaluate your services. In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

These leads will interact with your materials and evaluate your services. In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Heinz Marketing

JULY 9, 2021

They hit the nail on the head when they note that content amplification isn’t a single strategy or technique, it encompasses many techniques, strategies, and methods such as social media, influencer marketing, paid search, etc. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

6sense

OCTOBER 22, 2015

Few people in your organization are more process driven than your sales development reps (SDRs). Their job depends on the activities and conversations they post daily and the number of qualified leads they are able to pass to sales. Know what your SDRs consider a hot lead . Explain why predictive signals matter.

Lead Ranking 48

Lead Ranking Lead Scoring Sales Qualified Leads Correlation 48

Madison Logic

DECEMBER 14, 2021

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. “All software organizations are executing on account-based strategies and the market has never been more competitive to drive sales,” said Tom O’Regan, CEO, Madison Logic.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52