Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics. It poses a significant latency marketing trigger,” Murphy explained. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

6sense

DECEMBER 16, 2021

This was no ordinary shift of traditional sales and marketing tactics — this was a shift in its entire philosophy.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL AIDA 62

Metadata

MAY 5, 2021

The other way we saw significant gains in our ad campaigns was by actually targeting folks who are actively in-market. One of the primary audience types we used with Metadata was G2 Buyer Intent Data. I think pretty highly of G2 – having led the global growth team there for over two years. Meet Adam Goyette.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Interactions

OCTOBER 15, 2021

The best thing we can do is empower marketers to address them—and help other teams do so, as well. RevOps is showing such strength as a go-to-market strategic approach that Gartner predicts 75% of high-growth companies will deploy a RevOps model by 2025. Predictable revenue through closed-won deals (Sales).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

6sense

JANUARY 14, 2022

During the webinar, Grace Kleaveland Kupczak, 6sense’s Digital Strategy & Growth Marketing Manager, shared an instance of how we use Mutiny on our site every day: Our revenue team divides the customer journey into four stages: Awareness, Consideration, Decision, and Purchase. Intent Data and Keywords.

Personalization 62

Personalization Marketing Websites Webinar Metrics Content 62

Martech

JULY 7, 2022

He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. The largest growth (67%) over the last several years was in the category of “work management”, according to the 2022 edition of the Martech Landscape.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Advertising Agencies 90

Litmus

JUNE 1, 2021

Ensuring your team is productive but not too busy will shape the culture, workload, and progress of your marketing initiatives. Agile marketing is a tool all teams should consider in today’s fast-paced and ever-changing landscape.”. Think about it in terms of crawling, walking and then running.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Televerde

OCTOBER 14, 2020

Market intel helps you understand what a typical buyer’s journey looks like for your industry – based on competitors, customers, and intent data. Market intel forces marketing and sales to cooperate on a deeper level. Market Intelligence Encourages Better Social Selling.

Account Based Marketing 69

Account Based Marketing Sales Qualified Leads Leads Lead 69

SalesIntel

OCTOBER 13, 2021

Sales and marketing should work together to define Marketing Qualified Leads (MQL) and Sales Qualified Sales Leads (SQL) for your organization. While your marketing and sales teams may have distinct KPIs and team goals, they are ultimately aiming for the same thing: revenue growth. But you won’t get the whole story.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. Right now I’m thinking about our friends over at ThoughtSpot.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Oktopost

SEPTEMBER 9, 2019

Integrates with Marketo, Salesforce and intent data tools that will help you build pristine sales and marketing targets. Mintigo is a Customer Intelligence Platform that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage.

Marketing Automation Services 79

Marketing Automation Services Marketo Enterprise Management Work Management 79

DemandBase

APRIL 27, 2020

Finally, I get to sit back and watch the partner-attributed deals roll into my dashboard—By applying this approach, we’ve attained triple-digit, year-after-year, growth. Marketing Operations. Howard Sewell, President, Spear Marketing Group.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Inbox Insight

APRIL 6, 2023

By incorporating intent data, businesses can gain a better understanding of which accounts are actively in the market for their products or services and prioritize their outreach efforts based on the buying signals they are seeing accordingly.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Planning 52

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

MKT1

JANUARY 11, 2024

Clay combines 50+ data providers, real-time scraping, AI, and outbound workflows, so you can send automated, 1-1 personalized campaigns (and book more meetings than your sales team). Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

JANUARY 4, 2021

Marketers will continue to incorporate real, true personalization. Marketing automation should not be confused with personalization. When marketers use intent data and data-based insights to fuel their automated communications, they can create remarkable brand experiences sophisticated consumers rely upon.

Trends 101

Trends Marketing AI Work Management Planning 101

B2B Marketing Analytics

APRIL 12, 2023

Both engagement and firmographic scores in turn are derived from a wide range of data sources including responses to both inbound and outbound marketing campaigns (both 1st and 3rd party), website engagements, intent data, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Management 52

6sense

DECEMBER 10, 2021

The company had to reevaluate its go-to-market approach. Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. Manager Integrated Marketing) knew that this wasn’t an ordinary shift of traditional sales and marketing tactics. Intent Data: Layered intent data and predictive analytics into digital marketing.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Aberdeen

NOVEMBER 18, 2019

You’ll find topics on everything from B2B influencer marketing, how to become a data-driven company, B2B social selling, the future of B2B, and more. Growth Marketing Toolbox. The Growth Marketing Toolbox is a weekly podcast that explores the best growth marketing tools and technology.

Multi-Touch Attribution 63

Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63

6sense

JANUARY 11, 2022

Jess then passed the mic to Grace Kleaveland Kupczak, 6sense’s Digital Strategy & Growth Marketing Manager. Grace described how 6sense’s own marketing efforts improved after integrating Mutiny’s capabilities into 6sense’s website. Now these personalized experiences are within reach for businesses of all sizes.

Top of Funnel 62

Top of Funnel Buyer Personas Advertising Funnels Digital Marketing Funnels 62

Metadata

FEBRUARY 6, 2023

We recently did an AMA with Heather Samee , Growth Marketing Manager at Armorblox, a tech company offering cloud email security that detects and remediates sophisticated email threats and prevents data loss.

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

Madison Logic

AUGUST 10, 2022

Then, based on engagement and intent data, if you should prioritize these accounts and qualify them for sales. . Accelerate : Now we’re in the pipeline and marketers must convert these qualified accounts into won customers for pipeline and revenue growth.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Inbox Insight

JULY 16, 2021

Sustainable growth. Marketing to a set of key accounts helps businesses develop sustainable growth strategies through building trust and strong working relationships with key marketing decision-makers.

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

Inbox Insight

JANUARY 28, 2020

Sustainable growth. Marketing to a set of key accounts helps organizations develop sustainable growth strategies. 49% of marketers use personalization technologies to achieve this holistic view of marketing, allowing them to go far beyond just lead generation. This can mean wasted resources and money.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Madison Logic

DECEMBER 14, 2021

.” As the global leader in digital account-based marketing, Madison Logic provides account intelligence, multi-channel media activation, and best-in-class measurement to growth marketers.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52