Metadata

MAY 5, 2021

The other way we saw significant gains in our ad campaigns was by actually targeting folks who are actively in-market. One of the primary audience types we used with Metadata was G2 Buyer Intent Data. I think pretty highly of G2 – having led the global growth team there for over two years. Meet Adam Goyette.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers. Directories with buyer intent data subscriptions. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. When Evan started using Metadata, his cost per lead (CPL) dropped by 30%.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52