DemandBase

APRIL 27, 2020

We let our partners take center stage in the series This is How I ABM. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Televerde

OCTOBER 14, 2020

92% of marketers say they’re running an account-based marketing strategy (ABM). That’s an excellent start because ABM lets you hone your resources on the most profitable opportunities. What is Market Intelligence and Why is It So Important for ABM Lead Quality? Market intel is vital for ABM.

Account Based Marketing 69

Account Based Marketing Sales Qualified Leads Leads Lead 69

Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Predictable revenue through closed-won deals (Sales).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Oktopost

SEPTEMBER 9, 2019

B2B marketers are under constant pressure to create a predictable pipeline and know exactly which components in their marketing mix work – and which don’t. Metadata has created an ABM platform that consistently and reliably delivers marketing KPIs with minimum time and effort. Set it up, and let the platform do the work.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

MKT1

JANUARY 11, 2024

Clay combines 50+ data providers, real-time scraping, AI, and outbound workflows, so you can send automated, 1-1 personalized campaigns (and book more meetings than your sales team). Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Inbox Insight

JULY 16, 2021

Interest in Account-Based Marketing only continues to grow as marketers seek to drive higher ROI and see better results. 80% of marketers have seen higher deal sizes when adopting an Account-Based Marketing (ABM) strategy in comparison to previous efforts, according to our recent Account-Based Marketing Research Report.

Account Based Marketing 98

Account Based Marketing Demand Generation ABM Ideal Customer Profiles 98

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Sales and Marketing Alignment Matters . Convergence of Demand and ABM Marketing

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

B2B Marketing Analytics

APRIL 12, 2023

Both engagement and firmographic scores in turn are derived from a wide range of data sources including responses to both inbound and outbound marketing campaigns (both 1st and 3rd party), website engagements, intent data, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Management 52

Madison Logic

DECEMBER 14, 2021

Madison Logic Releases Enhanced Account Prioritization Capabilities for Global Enterprise B2B Marketers. The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Aberdeen

NOVEMBER 18, 2019

Previous topics have included: An interview with Max Maurier, the director of marketing operations at Malwarebytes, as he discusses the power of complete data in making meaningful decisions. ABM: The Method Behind the Madness with Jacki Leahy, the revenue operations manager of LinkSquares. Growth Marketing Toolbox.

Multi-Touch Attribution 63

Multi-Touch Attribution Marketing Attribution Best Practices Peer-to-peer 63