Lattice

NOVEMBER 5, 2019

You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help. In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach.

Outreach 100

Outreach Account Based Marketing ABM Linkedin 100

Lattice

OCTOBER 24, 2018

Recap From the Show Floor Event marketing is an integral part of Lattice’s mix of demand generation programs. We attend …

Demand Generation 127

Demand Generation Event Marketing Demand Generation 127

Lattice

SEPTEMBER 26, 2016

Every experienced demand generation marketer has been in the uncomfortable situation towards the end of the quarter where they need.

Demand Generation 127

Demand Generation Demand Generation Marketing 127

Lattice

MAY 16, 2017

We are proud to announce the latest generation of Lattice capabilities that enables marketers to improve customer experience across the entire buyer’s journey with a combination of data, AI, and segmentation.

Segmentation 100

Segmentation Generation Marketing 100

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

APRIL 22, 2016

But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100

Lattice

MARCH 16, 2016

While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

MARCH 15, 2016

The recent 4-1 victory of AlphaGo over Lee Sodel, the world Go champion, illustrates the extent to which we underestimate the impact of the next generation of Artificial Intelligence (new-AI) . W hat does this mean for those of us in marketing and sales? Do marketing and sales aspire to work as a single revenue team?

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100