The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing.

The Inbound Approach to Turning More Leads Into Customers


Inbound isn’t all about marketing. Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies. Align your sales and marketing teams. Inbound Marketing

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The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.

15 Smart Marketers Share Insights on the Future of the Industry


Marketers, rejoice. It’s never been more exciting to be a content-loving, metrics-driven marketer. The beauty of marketing is that it''s creative, community-focused, collaborative, and fun. Here is what 15 expert marketers think about the future of the industry.

The Impact of Demand Generation on Sales Cycles


Plenty of things you do as a marketer each day fall under the “demand generation” umbrella. It’s about keeping in mind where people are in their buying journey when tailoring your marketing materials to them. . Demand generation is truly your sales and marketing teams working in tandem.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Lack of integration across marketing (58%).

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20 Clues Your Marketing Stinks, Straight From the Horse's Mouth


If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. But to get so excited about awesome marketing means there's another end of the spectrum. What annoys you about marketing?"

Is Blogging Right for my Business? The Benefits of a Business Blog


So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m With a little planning, it can become an integral part of your marketing plan and become a good lead generation tool. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. Conversational marketing is moving up to have a starring role.

The Rockstar You Need to Hire to Manage Your Blog


At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Connect with HubSpot

13 Sloppy Mistakes You're Making With Your Calls-to-Action


We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. They're the gatekeepers of your landing pages, after all! 13 Common Mistakes Marketers Make With Calls-to-Action.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts.

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The 9 Must-Have Components of Compelling Email Copy


Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value. So how do you write a great marketing email?

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. They’ll thank you, and your marketing budget will too.