Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. .” ” OpenText is not alone.

Enterprise Management 111

Enterprise Management Marketing Management Vendors Burn Rate 111

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. This includes Scott's slide plus versions from Luma Partners , Gartner , MarTech Advisor , Terminus/FlipMyFunnel , and Growthverse.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. To learn more about Madison Logic, visit www.madisonlogic.com.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

KoMarketing Associates

JULY 14, 2021

Although marketers are now interested in increasing their use of martech, previous research indicates that the COVID-19 pandemic negatively impacted their investment in this area. The Impact of COVID-19 on Martech Investment.

Spending 292

Spending Budget Programs Gartner CMO 292

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. Marketing Technology Investment and COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

Valasys

FEBRUARY 5, 2019

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Ataccama

NOVEMBER 4, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases.

Work Management 116

Work Management Trends Business Forrester 116

KoMarketing Associates

JANUARY 20, 2021

Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. Gartner Disclaimer. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Ataccama

APRIL 28, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. That’s down from 42% last year and 58% in 2020.

Marketing Management 96

Marketing Management Paid Search Agency Marketing Automation Services Gartner 96

KoMarketing Associates

DECEMBER 22, 2020

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech). About 41% increased the use of their current martech stack rather than making new technology investments.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. market share in the CRM industry, according to prior analysis from Gartner.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 40

Marketing AI Vendors Gartner Opinions 40

ANNUITAS

NOVEMBER 15, 2021

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. ANNUITAS Research interviewee. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals).

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. All rights reserved.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Top-Down Market Size The top-down approach uses industry research to estimate the size of your TAM. Each case of lemonade costs $30, and on average your vendors buy 50 cases per year, totaling $1,500.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

MAY 8, 2020

The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Ataccama

NOVEMBER 7, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 52

Gartner Vendors Research 52

Biznology

DECEMBER 6, 2019

But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. It’s a problem because, according to Gartner research , when technology buyers aren’t sure what makes a solution different, they don’t buy from that vendor.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

The ROI Guy

MAY 29, 2018

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. But buyers are wary of vendor provided content, and if you don’t do your ROI / TCO calculator right, you could be doing more harm than good.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. Content partners may leverage freelance creatives to elevate the quality of the talent pool, demonstrating an ability to research and recruit fresh creatives.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Engagio

MAY 14, 2021

All this information can actually hurt the chances of closing a sale, as noted by Cristina Gomez, Managing Vice President of Gartner, “Information that once enabled customers to forego meeting with a sales rep has now made it significantly harder for B2B buyers to make an effective decision on their own.”.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Vision Edge Marketing

DECEMBER 15, 2020

B2B buyers complete the majority of their research, outreach, and evaluation during the first three months of the sales cycle. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Peer Influence and its Effects on the B2B Buying Process.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

JULY 16, 2021

While researching the all-new updated MarTech intelligence Report on account-based marketing (ABM) solutions , which just launched, we learned about how B2B buyers are engaging with companies in the current environment, and how marketing technology providers are helping those companies turn prospects into customers.

Account Based Marketing 134

Account Based Marketing Work Management Marketing Management ABM 134