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How To Get Started With Customer Service Automation

Salesforce Marketing Cloud

According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. Make note of each team and individual’s preference for contact via email, chat, instant messenger, or within your CRM system.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Consider both long-term and immediate goals—the former to get leads quickly and the latter as a growth strategy for the future.

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When Does a Custom Integration Make Sense?

SmartBug Media

Data is siloed, limiting its value. Getting data out of silos often involves synchronization between HubSpot and other business systems such as enterprise resource planning (ERP) software, custom databases, or e-commerce platforms. Our team completed a project with an AS400 mainframe with no API for connection.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

The backstory here is all about inventory management. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences.

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How AI Saves Time in Sales & Where to Use Extra Hours [New Data]

Hubspot

We'll also recommend tools and offer insights from pros who made the leap into a more fulfilling sales career thanks to AI. AI can integrate with your CRM so you can pull data faster. HubSpot CRM includes ChatSpot to help you do your job faster. You’ll spend less time faffing with your CRM and navigating to a particular report.

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How to Fix the B2B Data Meltdown

Adobe Experience Cloud Blog

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. That person should work with a team, including members with roles such as software developer , program manager, project leader, data steward, and data analyst.

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AI in Marketing: The New Frontier

Conversica

in order to best fulfill their needs. Using AI, Landers points to the Los Angeles Film School, which was able to increase lead engagement by more than 33 percent due to the implementation of an AI Assistant, which followed up with prospective students to set up appointments for them with admissions consultants. The ROI of Marketing AI.