Madison Logic

JANUARY 5, 2023

Now—more than ever—marketers must focus on the buyer experience and leverage data to create full-funnel, always-on strategies to engage and convert their best accounts. . Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Read next: A deep dive into changes in the ABM space — our new ABM Marketing Intelligence Report. The vendors respond.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Martech

JULY 25, 2022

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

Top Rank Marketing

SEPTEMBER 4, 2023

Here are four reasons why B2B marketers will have to innovate to survive in 2023 – along with some analysis on how to turn these challenges into great opportunities to innovate. In fact, as the unstable economic climate continues, marketing budgets seem to be caught in the crosshairs once more.

Enterprise Management 87

Enterprise Management Work Management Marketing Management B2B Marketing 87

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp. Benefits with LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 118

Account Based Marketing Work Management Marketing Management Planning 118

Hubspot

MAY 12, 2020

This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020.

Account Based Marketing 98

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. ” – Forrester Research.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Martech

AUGUST 3, 2021

Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Kanban is a great technique to use in agile marketing, but make sure that you have a culture that allows the team to own the way they work and continuously improve.”. There’s room for ABM to grow as a strategy.

Enterprise Management 111

Enterprise Management Work Management Account Based Marketing Marketing Management 111

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Best Practices in Email Marketing. Marketing Budgets and Email Effectiveness.

Marketing Budget 100

Marketing Budget Practices Forrester Budget Programs 100

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Sprout Social

JANUARY 23, 2023

Whether you’re trying to increase revenue, capture more market share or strengthen your brand, those goals need to be unwavering and always at the forefront. Focused efforts are the winning strategy for 2023. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets.

Planning 121

Planning Ad Building Marketing Budget Budget Programs 121

Sprout Social

MAY 3, 2023

In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO. Understand your business goals The first step is to understand how your marketing plan, strategies and teams ultimately support the business plan.

Allocation 91

Allocation Peer-to-peer Marketing Budget Work Management 91

SmartBrief - Marketing

JULY 25, 2023

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KoMarketing Associates

NOVEMBER 15, 2019

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. About 68% of marketers said email is the highest priority customer data type to acquire.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Spend on social media as a percentage of the overall marketing budget continues to rise. of the total marketing budget in five years.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This shows that affiliate marketing is an exciting field growing more rapidly than expected. How To Get Started in 2023.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ClickZ

JULY 23, 2020

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. In 1999, I moved from 11 years in financial services to my first role in fintech and my first role in product management and product marketing. The Role of Social in Your Go-to-Market Strategy.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Valasys

DECEMBER 5, 2019

The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Litmus

OCTOBER 1, 2018

ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In other research by Forrester , forecasts were not quite so optimistic. Read more here. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Marketing Insider Group

FEBRUARY 5, 2024

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Keen to see how your marketing playbook compares with the industry’s best? Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes?

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Ads and Attribution.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. For these reasons influencer marketing has arguably become the most effective, long term marketing strategy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Along with the quickened pace of change, however, comes a unique opportunity to unlock big strategic moves to ready your marketing organization for what’s next.

Planning 81

Planning Paid Search Agency Advertising Agencies Work Management 81

Parse.ly

DECEMBER 8, 2021

Understand what kind of content journey results in the highest-value sales, then optimize your content strategy accordingly. According to Forrester , a consumer engages with 11.4 Why Google Analytics is insufficient for tracking content marketing ROI. Measuring content marketing ROI with Parse.ly content analytics.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.

Enterprise Management 62

Enterprise Management Marketing Budget Work Management Marketing Automation Services 62

6sense

DECEMBER 1, 2021

Industry solution providers. Your Marketing Automation Platform (MAP). How Can Revenue Teams Best Leverage the Dark Funnel? When he was SVP at Forrester, Kerry Cunningham (who has since joined 6sense) noted that 95% of companies’ marketing budgets tried to drive anonymous engagement to websites. Device IDs.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Pitfalls of Paid Media: What to Avoid and Best Practices.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. These are the accounts that are traditionally invisible to marketers.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. So if the survey finding that the median of annual interactive marketing budgets is $7.19

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100