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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. LinkedIn Help.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Marketers’ New Priorities for 2014. 11 Essential Ingredients Every Blog Post Needs. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Infographics Search Engine Marketing Blog'

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies. The report also does a “deep dive” into organic search, paid search, and social media metrics. View the full report.

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Best Practices for Digital Marketing for Technology Companies

KEO Marketing

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. Reach out with blog posts and answers to frequently asked questions to ensure they know how to work the technology properly. Focus on search engine marketing.

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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing! 11 Must-Read Marketing News Blogs/Sites. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

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