Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers.

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Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

MAY 24, 2010

This free marketing tool is ideal for managing multiple social media accounts. From one central location, you can keep up with multiple Twitter, Facebook, LinkedIn, MySpace and other social profiles. HootSuite enables you to: • Shorten URLs for Twitter. From CoTweet, you can: • View Twitter users’ profiles.

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Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix.

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ROI Analytics Automation Marketing Automation Services 48

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

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Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” That speaks to marketing justifying its existence and its efforts, doesn’t it?

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Social Media Sales Management Top of Funnel Media 133

Directive Agency

MARCH 7, 2019

Don’t worry about trying to individually follow each woman on Twitter; we created a Twitter List to makes things easier for you! Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. Ann Handley. . Samantha Kelly. Kathy Klotz-Guest. Mari Smith.

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Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

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B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

APRIL 22, 2016

For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. Content designed to “delight” customers is an important component of your marketing mix.

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Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JUNE 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

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Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. You can rank them by LinkedIn shares, Facebook likes, and much more. But content takes time to produce and get out into the world.

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LeadSloth

JANUARY 12, 2010

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. What is a meme?

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Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

Passive media vs active media – TV, radio and newspapers are passive media while Facebook, Twitter, and Pinterest are active media. Copyblogger’s Brian Clark said it best, “Creating content for content’s sake doesn’t get you anywhere, thats where the marketing comes in.” Were you at Content Marketing World?

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Content Marketing Planning Content Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 23, 2012

They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Many cost-conscious marketers shun video because of the perception that it’s expensive. Don’t Forget Video.

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Top of Funnel Sales Management Planning Content 48

Content Standard

NOVEMBER 3, 2015

Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

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ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Heinz Marketing

MARCH 26, 2018

We use sales Marketo, we use lean data, to scrub to make sure we have attribution correct. So we integrate with over 15 2000 add partners, we call supply side partners, think the googles, the twitters, the app lifts, the Wadogo, imobie’s of the world. Our tech stack saves.

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Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48