9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.

The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Trending Sources

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. ” What’s a digital marketer to do without Twitter ads? Try Facebook Lead Ads.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Modern B2B Marketing

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? Wouldn’t Twitter just be another Facebook?

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”).

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007. Facebook had not yet opened to the public (that happened on September, 11 2006).

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitter

B2B 10

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog.

B2B 33

What Does B2B Social Media Success Look Like?


Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow).

Getting to Know Your New Twitter Profile – The New Update Explained

Modern B2B Marketing

From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience.

How to Build a Better Lead Form


” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. ROI Email lead form lead generation Marketo

Build 39

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Does Facebook Work for B2B Lead Gen?

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Recently, I caught up with Brian and he answered some of the top questions B2B marketers have about their Facebook strategy.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook.

How We Built Our Content Marketing Stack to Drive 10x ROI


Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. ” A few days go by, and Drake is served a retargeted sponsored ad on Facebook.

ROI 36

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Modern B2B Marketing

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Should Hospitals be on Facebook?

How to Effectively Segment Your Inbound Leads


This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default). Without these key variables your segmentation would look something more like this: Follow us on Twitter , LinkedIn and Facebook for more demand gen Best Practices.

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. 70% of customers complaints on Twitter go unanswered.

B2B 12

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Want a simple way to have your corporate blog show measurable results?

RSS 48

Marketing’s Artificial Intelligence Revolution Is Here


Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Marketing automation software, such as Marketo, also takes care of tasks that once required hours of labor, such as sending nurture emails or qualifying leads.

GPS 46

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! billion Facebook posts per day. Be sure to follow The Marketo Summit on twitter at #mus12. There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco.

B2B 4

Dreamforce 2012 – A List of Great Resources #DF12

Sales Intelligence View

Highlights from DF 2011 and a Dreamforce History Infographic by our friends at Marketo gives an awesome overview of what to expect at Dreamforce 2012! Dreamforce on Facebook - we can’t stress enough how rich in content Facebook pages are.

Dreamforce 2012 – A List of Great Resources #DF12

Sales Intelligence View

Highlights from DF 2011 and a Dreamforce History Infographic by our friends at Marketo gives an awesome overview of what to expect at Dreamforce 2012! Dreamforce on Facebook - we can’t stress enough how rich in content Facebook pages are.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. Here is a list of the top 50 brands talking about MarTech on Twitter. Twitter Handle. marketo. Marketo.

Brand 130

The 17 Best Social Media Management Tools


Instagram has more users than Twitter. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do.

No Leads from Social Media? No Excuses.

The Point

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

PR 16

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

Here are some stats to consider as you vet social media channels for your organization/brand: Facebook. adults) use Facebook. Facebook remains the most-used social media site by Americans 12 and up. Facebook Messenger has 1.2 Twitter. Twitter. Twitter.

Holiday Greetings from Marketo, in Verse

Modern B2B Marketing

So here at Marketo we did a quick list, of our views and misses and targets and hits. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter. Holiday wishes from your friends at Marketo. Two weeks before 2010.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Pin It to Your Twitter Profile. Last but not least, pinning a tweet to your Twitter profile is a quick (and free) way to increase the visibility of your content. In fact, when Buffer pinned one of their Twitter cards, they saw 10x as many conversions.

The 6 Best Slideshare Decks on Content Marketing

Marketing Insider Group

That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. Not to be outdone by their competition, the folks at Marketo use the visual storytelling power of slideshare to show the impact of marketing with visual content.

Eloqua 141

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.

How to Increase Your B2B Social Media Engagement with Neal Schaffer

Modern B2B Marketing

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business.

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Some allow automatic or scheduled updates from or to Twitter.

Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]

Modern B2B Marketing

In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Author: Elaine Ip Live streaming is all the buzz lately.

5-Step Guide For Driving Revenue Through Field Event Marketing


At Radius we’ve seen a lot of success with field event marketing, in the past, as we drove over half a million dollars in opportunities from the 2017 Marketo conference alone. All of our Tier A, B, and C accounts were targeted with paid ads on Facebook, Twitter, and LinkedIn.

Field 57