How to Read the Complex Digital Landscape to Better Track Your Audience Journey
Adobe Experience Cloud Blog
NOVEMBER 19, 2018
Audience Journey Mapping Examples. As seen in example 1 below, more sophisticated engagement platforms offer the capability to set up specific buckets for tracking individuals that have attained a given journey status, as well as to define custom criteria for reaching that status. Example 3: A sample sports fan journey map.
Let's personalize your content