Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Being engaged on social is vital to protecting their brand and retaining customers. For example, the 170-year old PNC Bank is dedicated to ensuring consumers’ financial wellbeing.

Enterprise Management 62

Enterprise Management Brand Identity Branding Work Management 62

SmartBug Media

JANUARY 17, 2020

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. For example, as a marketer, you will most likely be using this information to personalize the experience for the end user. Data Permissions. you won’t be in compliance with GDPR.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Litmus

MARCH 15, 2024

For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. Let’s start with the basics.

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

Litmus

JUNE 10, 2024

But a recent push for consumer privacy protection leaves marketers without third-party cookies at their disposal to plan and execute their email marketing personalization. The key to a good customer experience is understanding that journey and meeting each person with a consistent, yet tailored, email message at every opportunity.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89

Litmus

JUNE 23, 2022

How will marketing change with the eventual loss of third-party cookies and other data privacy measures? Successful marketers born in the dark (a world of zero- and first-party data ) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. This focus on data privacy has impacted both B2B and B2C marketing.

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Choozle

JUNE 13, 2022

A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Convert

MARCH 7, 2023

Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? It was a big year for user privacy in 2022. Here’s an illustration: Source Earlier versions of Google Analytics required you to configure your tracking script and was opt-in only.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Choozle

FEBRUARY 19, 2019

Using data driven advertising strategies, marketers are given the opportunity to be transparent about how they use data and use it efficiently within their digital advertising campaigns. Beyond your activity on the internet, we generate a lot of offline activity as well. But with any opportunity, there comes challenges. First-party data.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Convert

MARCH 21, 2023

Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. For example, I sometimes catch myself highlighting text on the page as I read it to force myself to focus on them during a distraction.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. Mobile devices have become a primary channel for reaching prospective customers on the go. In 2023, 253.3 million U.S.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

Privacy 93

Privacy Marketing AI Email Marketing Data Hygiene 93

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52