Customer Experience Matrix

FEBRUARY 22, 2011

Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. SAS today announced its acquisition of marketing resource management vendor AssetLink. Let me make clear that when I say “enterprise”, I mean “enterprise”, as in big business.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 123

Personalization Practices Allocation Enterprise Management 123

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. According to Gartner. Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Location: Las Vegas, NV.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 87

Marketing AI Enterprise Management Work Management Marketing Management 87

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

QuanticMind

FEBRUARY 3, 2020

Performance marketing is a simple concept. Choosing the right performance marketing strategies, however, has become more difficult in recent years. Now there is an abundance of marketing channels to invest in, myriad technologies to choose from, and a wealth of changes happening in the digital landscape to keep pace with.

Marketing Attribution 52

Marketing Attribution Enterprise Management Paid Search Agency Advertising Agencies 52

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). just 18 months previous.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Martech Advisor

NOVEMBER 4, 2019

Lead management software track, manage and nurture prospective customers. And, there are new software innovations emerging every day to help you manage your leads better. In this article, we discuss: What is lead management, and how technology can help. 10 software systems to consider for 2020.

Enterprise Management 67

Enterprise Management Marketing Management Marketing Automation Services Lead Management 67

Zoominfo

MAY 4, 2022

For today’s sales and marketing teams, turning raw data into actionable insights is the key to unlocking high performance. And that competitive edge only grows larger as customer expectations evolve and go-to-market strategies become more complex. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Enterprise Management 130

Enterprise Management Marketing Management Marketing Analytics Tools Paid Search Agency 130

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. Why marketers should care Who uses CJO tools? How does CJO help marketers? It’s also increasingly digital. What technology enables CJO? What’s next for CJO?

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools 90

ANNUITAS

MAY 10, 2023

ANNUITAS has presented a series of posts outlining both ‘why’ and ‘how’ organizations can evolve their go-to-market approach to adopt what we refer to as a Converged Growth model. This approach has similar implications for our Go-to-market (GTM) Technology stack.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Inbox Insight

JULY 7, 2020

According to Gartner , global IT spending is set to be $3.9 This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key. Therefore, delighting customers requires the right kind of content with multiple touchpoints. trillion in 2020 and over $4 trillion by 2021.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

chiefmartech

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. Particularly surprising was a 15-point drop from marketing entirely owning “Driving adoption and utilization to support customer journeys.”

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

Single Grain

JANUARY 3, 2020

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. The problem that many companies face is the struggle to manage their data correctly. With that in mind, business intelligence platforms are destined to assume a more central role in enterprises in the future.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

Martech Advisor

OCTOBER 11, 2019

Identity Resolution – a rapidly growing marketing technology category that is seeing increasing adoption for both martech and ad tech use cases – is fast becoming a staple for enterprise-size marketing organizations.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Paid Search Agency 59

Martech

NOVEMBER 11, 2021

Marketing functions are at a turning point in their evolution. With dispersed environments as the norm, CMOs need to find new ways to keep teams in sync so they aren’t weighed down trying to manage brand positioning across touchpoints. AI-powered solutions are now available that provide automated ways to keep teams on-brand.

Enterprise Management 95

Enterprise Management Work Management Brand Identity Branding 95

Martech Advisor

JANUARY 21, 2020

In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. According to Gartner by 2021, maximum effort and cost in a DXP initiative will be spent on integrations including the ones with built-in capabilities.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. Target mid-market and enterprise accounts?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Madison Logic

SEPTEMBER 26, 2023

By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach. We can now seamlessly target prospects on CTV as part of our multi-channel ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Enterprise Management 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Small businesses tend to have a more intimate relationship with their customers than enterprise-level brands. That’s where email marketing for small business really comes into play. According to research at Gartner , 64% of consumers and B2B buyers report feeling overwhelmed by brand communications.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Valasys

APRIL 17, 2023

Table of Content: What marketing technologies will dominate 2023? What is Automation Tool in Marketing? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023?

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Martech Advisor

NOVEMBER 6, 2019

For example, this could include making small improvements to the website such that rate of conversion for existing traffic goes up significantly over the first 2 quarters of the financial year, or tweaking the customer service channels in a way to improve retention rates and lifetime value quarter on quarter.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

chiefmartech

OCTOBER 23, 2015

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Single Grain

NOVEMBER 20, 2020

Book My Free Marketing Consultation. 8 Best Business Phone Services in 2020. * 11 Best Video Conferencing Software. They have enterprise-grade security. Cloud-based solutions are highly secure, using top-of-the-line security and encryption technology to protect your information (and your customers’!). GoToConnect.

Enterprise Management 52

Enterprise Management Best Practices Work Management Marketing Management 52

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. Check out the results of the first study.).

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Directive Agency

NOVEMBER 28, 2018

However, they are often too vague and unclear of what a service or product does that would captivate a prospect to want to purchase or learn more. Incorporating the UVP of your service or product in the headline is a powerful way to combat this. If the solution saves money for your customers, how much does it save on average?

Landing Pages 45

Landing Pages Enterprise Management Work Management Marketing Management 45

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Directive Agency

NOVEMBER 28, 2018

However, they are often too vague and unclear of what a service or product does that would captivate a prospect to want to purchase or learn more. Incorporating the UVP of your service or product in the headline is a powerful way to combat this. If the solution saves money for your customers, how much does it save on average?

Landing Pages 40

Landing Pages Enterprise Management Work Management Marketing Management 40

Directive Agency

NOVEMBER 28, 2018

However, they are often too vague and unclear of what a service or product does that would captivate a prospect to want to purchase or learn more. Incorporating the UVP of your service or product in the headline is a powerful way to combat this. If the solution saves money for your customers, how much does it save on average?

Landing Pages 40

Landing Pages Enterprise Management Work Management Marketing Management 40

Martech

JULY 13, 2022

Great customer service helps you retain customers, attract new business, and increase customer lifetime value. On the flip side, if your customers feel neglected or have a poor service experience, they’ll leave — and probably won’t come back. . In B2B marketing, caring for customers is often referred to as “customer success.”

Enterprise Management 94

Enterprise Management Work Management Marketing Management Service 94