Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 Paid search units appear at the top and bottom of the search engine result pages (SERPs). According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%. billion by 2020. Search Ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

QuanticMind

JUNE 7, 2017

M-commerce sales are also expected to rise this year: eMarketer predicts that US m-commerce sales from smartphones will grow from 58% last year to 65% this year. Add your ZIP code to your query to see how map-based listings, in addition to ads, dominate your entire search engine results page (SERP) experience.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Hubspot

JUNE 3, 2012

This post is useful because it gives us a step-by-step walkthrough of how an actual company who was dinged in the SERPs by the Penguin update recovered its listing positions. From eMarketer. eMarketer just released some data to let us know! You sure know how to make a marketer swoon, eMarketer. Juicy data?

Emarketing 28

Emarketing Paid Search Agency SEO Companies 28

QuanticMind

NOVEMBER 16, 2016

In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Consider the case of search engine results pages (SERP) for product searches on the world’s largest search engine, Google. Trend 2: Consumers are in charge. Intent is king. Ad blocking is on the rise globally.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

OCTOBER 22, 2012

These are huge opportunities to optimize your presence in the SERPs for your mobile searchers and shoppers. For instance, a bank where customers are checking balances (which, eMarketer reports, 77% of smartphone users cite as the most important task for mobile banking sites). Or a site that stores and protects passwords and logins.

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Marketing Insider Group

FEBRUARY 5, 2024

(Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. eMarketer) Image Source: Nexcess The U.S. Gitnux) 85% of Facebook users watch videos with the sound off. Ecommerce market will reach over $1.1

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Webbiquity

OCTOBER 16, 2012

eMarketer ). eMarketer ). 62% say they do not want social results included on search engine result pages (SERPs), while just 19% do. eMarketer ). eMarketer ). Internet users and represent the majority of Americans’ time online. MediaPost ). MediaPost ). Internet users. Business2Community ). 500 firms. (

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 12, 2012

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. Think of the data point you need, and an industry website that publishes that type of data -- we love data from eMarketer, for example. 3) Google Keyword Tool.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

MARCH 15, 2012

Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. Just think if someone typed the query 'company x customer reviews' into a search engine, and your blog post appears in the top of the SERPs! Tailor it to Your Point of Sale.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Strategic-IC

SEPTEMBER 27, 2018

Semantic search assesses the intent and context behind a search query, so SEO professionals need to optimise content for semantic topics in order to build a stronger signal in SERPs. eMarketer predicts that by 2019, 65% of the global population will be on messenger apps. Trust is essential for customer loyalty, especially post-GDPR.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. hours per day on their mobile devices.” ( Emarketer ). SEO and Organic Search Stats. 95% of people only look at the first page of search results which is why content is worth optimizing. Ignite Visibility). Sparktoro). of keywords.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Single Grain

DECEMBER 31, 2019

According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Optimize your e-commerce site for speed to appear in mobile SERPs for voice searches. ” Campaign metrics include user engagement such as liking, sharing and retweeting. Write naturally to align with regular speech patterns.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Hubspot

APRIL 26, 2012

And eMarketer predicts there will be 1.43 Speaking of search engine rankings, maintaining an active social media presence for your brand lets you dominate the SERPs in another way, and to meet another end -- a better reputation (or at least the appearance of one). I guess it's possible , but it certainly won't stay that way for long.

Social Media 28

Social Media Media Work Management Marketing Management 28

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another source found that almost half of B2B marketers (the same “almost half”?) anticipate an increased budget for 2014, while just 3% foresee spending reductions. Or do they?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another source found that almost half of B2B marketers (the same “almost half”?) anticipate an increased budget for 2014, while just 3% foresee spending reductions. Or do they?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. will be programmatic by 2020.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. will be programmatic by 2020.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Hubspot

JULY 17, 2012

But since then, its been reported that usage has significantly decreased -- eMarketer reported that users only spend an average of 3.3 When you post your content to Google+ , you're making it more likely your company's content will rank well in Google's SERPs. minutes on Google+ in a single session, down from 5.1 so what's the value?

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. You know what a great solution for that problem is?

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. 29) SERP Position Zero.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. And with Google now displaying podcast episodes directly in its SERPs… …you must put more emphasis on optimizing your podcast. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. SERPs: The Benefits of Being No. As Mark Twain allegedly quipped, “History doesn’t repeat itself, but it often rhymes.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100