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OTT and CTV: which is which?

illumin

billion growth projection in 2024 according to eMarketer. Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. So what’s the difference between OTT and CTV? What does CTV mean?

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

This growth is driven by factors such as increasing internet penetration, evolving consumer preferences, and the rise of 5G services, which offer faster downloads and smoother playback. With people increasingly favoring streaming or internet-based linear TV, the inventory for traditional TV diminishes. of the US internet population.

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The 6 Most Important Social Media Trends of 2017

Contently

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. It’s not a coincidence that the largest internet service in the world is increasingly mobile-only. users will access the app only through mobile.

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Why Apps May Become More Important Than Your Website

Convince & Convert

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. As we say in the video above, websites are on the way to becoming the AM radio of the Internet. Digital Passes TV in Share of Time Spent. tweet this ).

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

In simple words, Connected TV is any TV that can be connected to the internet. CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 An estimate by eMarketer shows that U.S advertisers will spend about $38.83

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.