Good Reads for B2B Marketing - Protect Your Online Reputation
ViewPoint
MAY 9, 2013
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via eMarketer. Via ClickZ.
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