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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via eMarketer. Via ClickZ.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% Think with Google” reports that 27% of the global online population uses mobile voice search. Personalized offers, discounts, promotions and news can be sent to users while they are shopping, at a trade show or attending a music performance.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Trade shows, but only if they are highly targeted Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused, concentrated manner.

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B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

markempa

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Discover more potential accounts.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% Think with Google” reports that 27% of the global online population uses mobile voice search. Personalized offers, discounts, promotions and news can be sent to users while they are shopping, at a trade show or attending a music performance.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% Think with Google” reports that 27% of the global online population uses mobile voice search. Personalized offers, discounts, promotions and news can be sent to users while they are shopping, at a trade show or attending a music performance.