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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Tips for trade show exhibitors

Integrated B2B

Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show.

10 (+1) Tips to Maximizing Your Trade Show ROI, Part II


In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. Consider offering a discount to attend the show as an incentive for visiting your booth.

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

How to Tame Panda and Penguin with WPO


Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. WPO is fundamentally friendly to Google’s zoological algorithm collection, because it’s entirely “white hat.” Set up Google+ authorship.

How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Trade show and event websites.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old.

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What Is The Future Of Content Marketing?

B2B Marketing Insider

The attendance of the show. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do.

13 Events You Should Attend In 2013

Modern Marketing

The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. GAUGE (Google Analytics Users Great Event). by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans.

How to Optimize Events with Social Media [Infographic]


Find event pages on Facebook or Google Plus and join in conversations. It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Guest post by Dave Landry.

5 reasons you should be in social media, even if the boss says “no”

grow - Practical Marketing Solutions

What percent of your business starts with a search on Google? The Trade Show Dilemma. Have you ever had to sit at a booth during a boring industry trade show? Having those social sharing buttons on your website is the new trade show.

Content is the new currency—and your invitation to the dance.

Sales Engine

They went to trade shows and gave away trinkets in exchange for business cards. They’re talking to Google in the comfort of their offices, homes, and mobile devices.

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How to Optimize for “Direct” Website Traffic


One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ).

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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc.

CMO's Organizational Readiness Indicators for Multi-Touch Attribution


Display (Google Display Network, Adroll, etc.). Trade shows / conferences. It reveals the standard for improvement, and it also shows historic “wins” that inform the optimization process. -- -- -- -- -- --.

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation Blog

« Consistent Lead Generation Pays Over Long Term | Main | Seth Godins speech on Marketing at Google » Generating Real Sales Leads from Tradeshow/Conferences Aaron Ross over at "Building The "Sales Machine" shares some great tips on trade show lead generation.

How We Learn – One Size Doesn’t Fit All


Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. A modern marketer’s job is never dull. It never ends either.

5 Common Marketing Challenges Agencies (and Companies) Face


Next, show them the ROI they can expect from each campaign. Try these tips: When it comes to trade shows and events, every vertical has THE show to be at. This tactic is a lot easier now with Google and social media. Marketing is hard.

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"


" And while today's technology has led to some great alternative options like webinars and even completely virtual trade shows , traditional conferences continue to be a favored strategy for A/E/C firms looking to generate leads and grow their business.

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. Trade Shows Messaging. Google rotates them in different orders and your message could end up backwards or garbled.

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33 Thought-Provoking B2B Social Media and Marketing Stats


Despite the brand lift from buyer engagement and the plans to increase spending on social media marketing noted above, only about 10% of B2B marketers say they are able to quantitatively show the impact of social media on the business. One out of six identified Google+ or SlideShare.

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An SEO’s Guide to Bottom-of-Funnel Keywords


In this stage, they are examining your website and your competitors’ websites; reading third party reviews, talking to peers, and perhaps visiting your booth at a trade show.

10 Signs Your CEO Has an Outdated View of Marketing


The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. 48% of the Fortune Global 100 are on Google+.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy.

7 Quick Ways to Curate Industry Content for Your Blog


2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. 4) Set Up Google Alerts.

Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do


And yes, Google notices.) This is not news and is a testament to the tenacious persistence of that very old-school channel that is the trade show or conference. (As

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

And in some markets, vigorous participation in trade shows and conferences remains an important tactic to maintain brand awareness in your market. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well?

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Good Reads for B2B Marketing - Protect Your Online Reputation


Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees.

Customer Feedback Fundamentals: What Do Your Customers Really Think?


You can reuse those same surveys or create new ones to gather feedback at trade shows and in-person events. It’s best to hire an impartial expert to run the show. You may do these via phone or at events like trade shows and conferences. In my past job, I helped set up roundtable discussions for a few trade shows. You may wish to use Outlook or Google calendaring, or even a tool such as Evite. What do your customers think of your business?

From Scratch: Four (Free) List Building Strategies


Social channels are gateways to your products and services – through evangelism (by others), awareness (from your excellent posts) and in showing thought leadership (sharing great information). Events and Trade Shows.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements.

Your Role on the Customer Journey


Fortunately, modern map makers – like Google maps, for example – have figured this out. Today’s digital maps show those cues – like the Chevron on the corner, or the Starbucks on the right – that help guide drivers like me down the path. Get the customer’s contact info at that trade show. Your brand may not have a presence on those channels, but if you do, you could show up at just the right moment, much like a much-needed rest stop. Do you get lost?

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Google Product Listings. There are two key requirements for Google Product Listings.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results.

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. Search — Google is now showing tweets more prominently is search results. It shows you “don’t get it.”