Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. million) but just 28% in the second half ($50.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

ANNUITAS

MAY 5, 2020

Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What started with a need to reach buyers in an online world has ballooned into more than 7,000 marketing technology tools to choose from. What marketing automation platform is currently in place, and how well is it working?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Everything Technology Marketing

FEBRUARY 26, 2013

Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads. The most effective lead generation tactics used by marketers: Company website, email marketing and SEO.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Leadspace

MARCH 22, 2023

By implementing a powerful Customer Data Platform (CDP) with profiling capabilities, we can easily create accurate and up-to-date unified buyer profiles – but once we’ve built these profiles, how do we determine which ones to spend money and time pursuing? and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. The role of marketing automation.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. I have added a few though.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Onalytica B2B

JANUARY 18, 2018

Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I’m very passionate about marketing operations. Location: Bethesda, MD, USA. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. We asked the question, how can you use software to drive more of offline relationships?” We found that there was often a disconnect between sales and marketing teams.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Content Marketing Institute

MARCH 22, 2018

Match tools to touchpoints. Predictive tools like SimpleReach help the team optimize the content it publishes. Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook).

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. To avoid the squishiness — the feeling that your money and effort is going to waste — you need to set up your content marketing program on a firm foundation.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. Growth is the sum of small, tactical activities that are user focused, experimental and constantly evolving.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

NOVEMBER 17, 2015

Focus on building the basics listed here and then go from there: Perfect your reporting: When you have clean, normalized data in your fields, not only is it easier to pivot data (utilize data in various ways) but it’s also easier to show results from programs and attribute them to specific tactics.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Other savings come from running simple automated processes against that integrated data.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Ledger Bennett

DECEMBER 18, 2019

The CRO has a wide remit, with a skills requirement ranging from leadership level strategic thinking and relationship building, extensive on the ground sales experience, to the tactical aspects of programmatic methods and data analysis. Their advantage is that their north star is very clear. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 116

Lead Ranking Marketing Automation Services Lead Generation Sales Management 116

Ledger Bennett

APRIL 1, 2020

Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. These are just some of the tactics you could employ to digitise your sales process. Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. These are just some of the tactics you could employ to digitise your sales process. Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Bound360

JANUARY 18, 2018

Known v isitors have identified themselves via form fill or clicked a link in an email sent through marketing automation. In other words, known visitors have performed an action to which your marketing automation platform has assigned a cookie. Partner examples: Marketo, Eloqua. Native to Bound.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Nobody wants to be sold on social platforms.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. An assessment like “How Does Your Marketing Strategy Stack Up?” How could you actually use an assessment as part of your B2B content marketing program?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48