Customer Experience Matrix

MARCH 13, 2017

I recently described a Deloitte paper on technology trends, focusing on their descriptions of IT management methods. The paper also covered broader trends including: Unstructured data, which they saw as a potentially bottomless source of insight. A recent paper from Juniper Networks rushes in where Deloitte fears to tread.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

Unbounce

AUGUST 6, 2021

First drafts are rarely perfect—although they’re incredibly helpful in getting your ideas down on paper. Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand. The power of a paper trail can also never be underestimated.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Hubspot

APRIL 25, 2019

For example, let’s say Dunder Mifflin, an established Scranton paper company, is selling reams of paper for $12.00/ream. If new startup Michael Scott Paper Company enters the Scranton paper market selling reams for $4.00/ream to produce a ream of paper -- this would be considered penetration pricing.

Pricing 64

Pricing Price Cable Elasticity 64

Marketing 261

DECEMBER 5, 2018

Source: Shinola, Small Paper Journal. Plus, it’s excellent for improving the elasticity of the skin and reducing wrinkles. With these notebook selections, she will look ever so stylish while she’s feverishly jotting down all her stuff. Source: Amazon, Miliko Transparent Hardcover A5 Ruled Notebook. >> Face massage.

Work Management 91

Work Management Amazon Cable Bundling 91

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. What's something you've recently accomplished at work that you're proud of?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

ClearVoice

JUNE 16, 2020

Elasticity: This how much a change in one variable affects another. The level of details required depends a great deal on the target audience of the paper.” Research papers and analytics reports often use terminology from statistics. The people you’re addressing based on a buyer persona are generally cohorts.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

SnapApp

APRIL 25, 2018

Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

NOVEMBER 12, 2013

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 19, 2014

A cheat sheet of sorts…a report, mini ebook, white paper or a short webinar works well.” 24 Tips for Responsive Email Design by Get Elastic. For example, not providing an incentive to sign up: “the best opt-in offers are those that offer some sort of short cut of doing a task. ” General Email Marketing Guides.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100