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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

It’s relevant, accurate, and compelling, and it educates readers. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. Positive ROAS (return on ad spend) is minimal for companies. Advertising is much different and comes in many forms. It can easily become a money pit.

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How to control Performance Max campaigns

Martech

Here we’ll share some of the tips we’ve gathered from talking to a lot of our customers and several PPC experts, including some Googlers in our PPC Town Hall episodes. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Campaigns 101
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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? In a study by InSkin Media and RAPP, retargeting a redundant message across multiple PPC channels was found to frustrate visitors more than delight. ROAS and RLSA Retargeting. Image via ComScore.

Adwords 109
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. In the same way, the behavior of customers – and of SEM campaigns – should not simply be attributed to educated guesswork, but rather, should be scrutinized scientifically.

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How Anyword’s PPC Manager Uses Anyword

Anyword

And that is how we start the journey towards unparalleled ROAS and ad performance. Maximizing ROI with Anyword’s Predictive Performance Platform Let’s dive into the heart of what makes Anyword a game-changer for us, PPC Marketing Managers: Anyword’s Predictive Performance tool. Take a recent big marketing campaign, for example.

PPC 96
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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.