Mon.Mar 19, 2012

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies.

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Trending Sources

Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Sales Leadership and Management in a Recovering Economy

Your Sales Management Guru

Sales Leadership and Management in a Recovering Economy. I am speaking this week in Houston on the title of this blog, it is March 19 th , 2012 and during the past few months the stock market has taken off and the papers shout out about the positive economic indicators that are being recorded: rents are heading up=housing will take off, (a leading indicator?) monthly job creation rates hit 200,000, etc… What is your perception?

Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

When you think about inbound marketing, PPC isn't the first thing that pops into your head.

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How to Blog: How Often Should I Blog?

B2B Marketing Traction

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog?

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Everyday Genius Institute Takes a Look Inside the Minds of Top CMOs

Modern B2B Marketing

by Jon Miller What if you could climb into the mind of a genius, take a look around, and discover just how they achieve such exceptional results? Taryn Voget, Co-founder and CMO at the Everyday Genius Institute, does just that.

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. As well as being hugely informative, the report struck a chord with us as it mirrored the experience we have seen time and time again.

Are you constantly removing “conversion friction”?

Biznology

indecision dice (Photo credit: snigl3t). You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king of “default no” for everything that comes our way.

Can I Make Edits After My SnapApp Goes Live? [SnapApp FAQs]

SnapApp

So you just created a SnapApp and it is now live on the web page of your choice. You then do a test run of this live app and say to yourself, ?I I didn't mean for that image to go there? I should have phrased that differently. So what do you do?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

InsideView Announces Social Intelligence Alliance with Microsoft

Sales Intelligence View

InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM. . Joint Offering Provides Insights to Help Customer-Facing Professionals Reach the Right Person, at the Right Time, with the Right Message. .

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