Mon.Mar 19, 2012

Recommended Books to Read

Puzzle Marketer

If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or beliefs in life is to never stop learning. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies.

Click 87

Trending Sources

Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.

The State of Social Marketing

Modern Marketing

by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. The session was moderated by The Next Web editor Brad McCarty , and included Becky Brown of Intel and Tyler Willis of Unified. He session promised to consist of 10-minute rapid-fire discussions of the three most important changes happening in social marketing.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

When you think about inbound marketing, PPC isn't the first thing that pops into your head.

SERP 10

How to Blog: How Often Should I Blog?

B2B Marketing Traction

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog?

The Everyday Genius Institute Takes a Look Inside the Minds of Top CMOs

Modern B2B Marketing

by Jon Miller What if you could climb into the mind of a genius, take a look around, and discover just how they achieve such exceptional results? Taryn Voget, Co-founder and CMO at the Everyday Genius Institute, does just that.

Are you constantly removing “conversion friction”?

Biznology

indecision dice (Photo credit: snigl3t). You can’t underestimate the difficulty of actually persuading someone to do something. We all walk through our days being bombarded by pitches to buy things and we develop a king of “default no” for everything that comes our way.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Can I Make Edits After My SnapApp Goes Live? [SnapApp FAQs]

SnapApp

So you just created a SnapApp and it is now live on the web page of your choice. You then do a test run of this live app and say to yourself, ?I I didn't mean for that image to go there? I should have phrased that differently. So what do you do?

InsideView Announces Social Intelligence Alliance with Microsoft

Sales Intelligence View

InsideView Announces Social Intelligence Alliance with Microsoft and Native Integration with Microsoft Dynamics CRM. . Joint Offering Provides Insights to Help Customer-Facing Professionals Reach the Right Person, at the Right Time, with the Right Message. .