Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). As social media continues to grow, the need for a social media manager has grown as well.

Social Media 174

Social Media Work Management Marketing Management Media 174

PureB2B

AUGUST 19, 2018

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or service. It may vary greatly, especially on the time that it takes to complete.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Spiralytics

AUGUST 19, 2018

There’s no question about it: email marketing works. In fact, email has been touted as the most effective marketing channel for revenue generation and customer retention.

Email Marketing 91

Email Marketing Tools Marketing Advertising Channels 91

Hubspot

AUGUST 19, 2018

If you asked most people what activity they associated most with sales, I’d guess that many of them would respond the same way: Closing. And it’d be no surprise. For one thing, it’s the most visible part of the sales process -- all of us have been closed at one time or another, whether we’re buying a new vacuum cleaner or a new Learjet. For another, there’s nothing sexy about prospecting or discovery calls.

Effectiveness 88

Effectiveness Pricing Price Purchase 88

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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PureB2B

AUGUST 19, 2018

It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or service. It may vary greatly, especially on the time that it takes to complete.

Top of Funnel 62

Top of Funnel Paid Search Agency Sales Cycle Sales Qualified Leads 62

E-Spirit

AUGUST 19, 2018

Progress has been the key factor in making companies fit and competitive. And how do you achieve this? Natural language generation assists by producing natural sounding, high-quality content. Learn about the technology behind it, benefits and use cases!

Generation 40

Generation Automation Content High Quality Lead 40

Genroe

AUGUST 19, 2018

B2B marketing tips can be tricky. The sales cycle is long and carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively. Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your […]. The post The Best B2B Marketing Tips And How They Actually Work appeared first on Genroe.

B2B Marketing 40

B2B Marketing Tips B2B Best Practices 40

B2B Marketing Directions

AUGUST 19, 2018

Earlier this summer, Samuel Scott created quite a stir when he wrote an article for The Drum arguing that agile marketing is a "crutch for those who do not have a real strategy." Samuel made several points in his article, but his primary argument was that most marketing channels and tactics do not and should not change all that frequently. Therefore, an agile marketing methodology is both unnecessary and inappropriate for many marketing activities.

Terms and Conditions 40

Terms and Conditions Work Management Marketing & Strategy Customer Surveys 40

Genroe

AUGUST 19, 2018

B2B marketing can be tricky. The sales cycle is long and carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively. Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your company […]. The post The Best B2B Marketing Tips And How They Actually Work appeared first on Genroe.

B2B Marketing 40

B2B Marketing Tips Best Practices B2B 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EverString

AUGUST 19, 2018

It’s. The post Are There Degrees of Intent? appeared first on EverString.

Intent 48

Intent Account Based Marketing Marketing 48

Content Marketing Institute

AUGUST 19, 2018

You’ve done the content inventory. But then what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. I’ll cover practical steps to put the audit findings into action, without overworking your team. Let’s explore three areas: 1) what to look for, 2) what to track, and 3) what to do with the information you discover, including how to map your content.

Marketing Attribution 78

Marketing Attribution Long Tail Marketing CMS Development Tips 78