Thu.Apr 05, 2012

3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data.

The Rise of Content Strategy–What to do about Google killing SEO

Biznology

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible.

Trending Sources

Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

While the web is worldwide, search is often local.

Delivering the B2B Positioning TKO (Technical Knock Out)!

Marketri

I love a good healthy marketing debate over a Cobb salad lunch! Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. On one side of the ring was me – the experienced and competitive B2B marketer.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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The Metrics You Need to Measure Lead Nurturing Success

Hubspot

This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Download your free copy if you want to learn more about using data to make actionable improvements to your marketing.

MQL 9

Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information.

Theory of Reasoned Action in B2B Marketing

MLT Creative

Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. If we can appeal to both, we might be more effective at encouraging a prospect to adopt our desired buying behavior.