Thu.Apr 05, 2012

3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data.

The Rise of Content Strategy–What to do about Google killing SEO

Biznology

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible.

Trending Sources

Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

While the web is worldwide, search is often local.

Delivering the B2B Positioning TKO (Technical Knock Out)!

Marketri

I love a good healthy marketing debate over a Cobb salad lunch! Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. On one side of the ring was me – the experienced and competitive B2B marketer.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Robert Scoble Talks Social Strategy, Open Graph, Pinterest and More

Modern B2B Marketing

by Jason Miller I just got back from the ad:tech conference here in San Francisco and once again it was a stellar line up of keynotes and sessions. The highlight for me was the keynote on Tuesday with Guy Kawasaki and Robert Scoble.

The Metrics You Need to Measure Lead Nurturing Success

Hubspot

This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Download your free copy if you want to learn more about using data to make actionable improvements to your marketing.

Spring Holiday Emails – Hop to It!

Vertical Response

There are some great opportunities to engage and connect with your customers this spring including Easter, Passover, Earth, Tax and Mother’s Day. And these “holidays” mean big business. According to the National Retail Federation , total spending on Easter alone will be $16.8

Theory of Reasoned Action in B2B Marketing

MLT Creative

Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. If we can appeal to both, we might be more effective at encouraging a prospect to adopt our desired buying behavior.

B2B 1

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information.