Matt’s App of the Week: Clearbit
OCTOBER 21, 2018
At two CMO breakfasts this past week (in Salt Lake City and Denver) a portion of the conversation amongst participants related to data – how to manage it, what to prioritize, how to leverage it better, etc. And at each breakfast, multiple marketing leaders evangelized Clearbit for several reasons. Some were using it to built better target lists. Others were using it to augment existing data. This includes asking for far less information in forms and augmenting the data in the background.