Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Spiralytics

OCTOBER 21, 2018

The world’s digital transformation has come a long way since the first touchscreen cell phone was introduced over two decades ago. Technology is now omnipresent in a lot of people’s lives. From touchscreen devices to smart home assistants, the advancement of tech has been very apparent.

Digital Transformation 98

Digital Transformation Business Content Content Marketing 98

Heinz Marketing

OCTOBER 21, 2018

At two CMO breakfasts this past week (in Salt Lake City and Denver) a portion of the conversation amongst participants related to data – how to manage it, what to prioritize, how to leverage it better, etc. And at each breakfast, multiple marketing leaders evangelized Clearbit for several reasons. Some were using it to built better target lists.

Lead Ranking 74

Lead Ranking Lead Scoring CMO Course 74

TaylorMadeIn KEW

OCTOBER 21, 2018

Last month, on 27 th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London. This year the theme was ‘the bare necessities’ and – in an industry where it often seems that everything is changing – the focus was on what hasn’t changed, in other words, the fundamentals of marketing that remain the foundation for everything we do as marketers.

B2B Marketing 67

B2B Marketing Work Management Marketing Management B2B 67

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard

OCTOBER 21, 2018

Hey there, Do you know how long your B2B videos should be? Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Until next week everyone, happy reading! -Hannah Fresh from the Vidyard Blog Video Length: How Long Should My Video Be?

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

JotForm

OCTOBER 21, 2018

Direct debit is one of the safest and most cost-effective ways of collecting payments. It’s automatic, fast, and improves your cash flow so you can focus on growing your business without payment headaches. And now you can accept direct debit payments directly through your form with JotForm’s new GoC.

Cost 48

Cost Effectiveness Business Product 48

B2B Marketing Directions

OCTOBER 21, 2018

Most marketing leaders agree that the role of marketing has grown significantly over the past few years. Much of the recent conversation about the expanding scope of responsibility has focused on marketing's role in managing customer experiences and driving business growth. Numerous research studies have shown that marketers believe they are (or soon will be) responsible for designing and managing customer experiences.

Work Management 45

Work Management CMO Marketing Management Customer Surveys 45

Genroe

OCTOBER 21, 2018

Net Promoter was launched in 2003 and since then many, many organisations have used the methodology to drive change in their business. With so much time invested, lots of lessons have been learned. These NPS best practices are the result of more than eight years implementing Net Promoter for our clients. Note that these tips pretty […]. The post Net Promoter® Best Practices: 41 Practical Suggestions for Success appeared first on Genroe.

Practices 40

Practices Promotion Best Practices Tips 40

Altitude Marketing

OCTOBER 21, 2018

Is your company launching a new B2B product? Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. In this post, we’ll break down the eight steps in how to launch a B2B product. Steps to Launch a B2B Product. Step 0: Outline a Product Launch Strategy. Step 1: Create Your Buyer Personas.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

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chiefmartech

OCTOBER 21, 2018

One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc. It’s about giving non-technical marketers the tools and empowerment to build apps, analyze data sets, and route data between different cloud services on their own, without having to take a ticket and wait (and wait and wait) for an expert in IT — or even in marketing ops — to do the work for them.

Work Management 84

Work Management Marketing Automation Services Marketing Management Budget Programs 84