Sun.Oct 21, 2018

Now every marketer is an app developer — even if they don’t know it

chiefmartech

One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc.

Content Intelligence: How Can it Empower My Business?

Spiralytics

The world’s digital transformation has come a long way since the first touchscreen cell phone was introduced over two decades ago. Technology is now omnipresent in a lot of people’s lives. From touchscreen devices to smart home assistants, the advancement of tech has been very apparent.

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What can B2B marketing learn from B2C?

TaylorMadeIn KEW

Last month, on 27 th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Matt’s App of the Week: Clearbit

Heinz Marketing

At two CMO breakfasts this past week (in Salt Lake City and Denver) a portion of the conversation amongst participants related to data – how to manage it, what to prioritize, how to leverage it better, etc. And at each breakfast, multiple marketing leaders evangelized Clearbit for several reasons. Some were using it to built better target lists. Others were using it to augment existing data. This includes asking for far less information in forms and augmenting the data in the background.

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More Trending

How to Launch a B2B Product: 8 Steps to Success

Altitude Marketing

Is your company launching a new B2B product? Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. In this post, we’ll break down the eight steps in how to launch a B2B product. Steps to Launch a B2B Product.

4 Ways to Use Social Media for SEO – Think On It

Altitude Branding

‘Rome wasn’t built in a day,’ a common proverb which we usually know, isn’t it? This particularly fits with the rules and practices of SEO. With the ever-changing technology, science and art of SEO keep on changing with more new and innovative techniques.

How to Get More Keyword Metrics for Your Target Keywords

Moz

Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.

How to find the attractive content over YouTube, Reddit, Quora, and other social media channels

Altitude Branding

To get the good ideas from the content shared on the various social media channels, one must put some efforts. As this is a big challenge for us to post the irresistible content over the social media accounts every now and then.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Accept Direct Debit Payments with JotForm and GoCardless

JotForm

Direct debit is one of the safest and most cost-effective ways of collecting payments. It’s automatic, fast, and improves your cash flow so you can focus on growing your business without payment headaches. And now you can accept direct debit payments directly through your form with JotForm’s new GoC. Product

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5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Whether you are a consulting agency or an international B2B sales company, cold emails are often a necessity in day-to-day operations. However, cold emails are certainly hard to craft for high-impact.

Vidyard Newsletter Recap – November 17th, 2018

Vidyard

Hey there, Do you know how long your B2B videos should be? Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Until next week everyone, happy reading! Hannah Fresh from the Vidyard Blog Video Length: How Long Should My Video Be?

The Role of Marketing Has Grown, But Maybe Not Enough

B2B Marketing Directions

Most marketing leaders agree that the role of marketing has grown significantly over the past few years. Much of the recent conversation about the expanding scope of responsibility has focused on marketing's role in managing customer experiences and driving business growth.

CMO 55

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Whether you are a consulting agency or an international B2B sales company, cold emails are often a necessity in day-to-day operations. However, cold emails are certainly hard to craft for high-impact. In fact, as studies show that only 15 to 28 percent of cold emails are opened and followed up on, depending on the industry in question. This leads to a lot of back-and-forth without any tangible results or payoff.

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Whether you are a consulting agency or an international B2B sales company, cold emails are often a necessity in day-to-day operations. However, cold emails are certainly hard to craft for high-impact. In fact, as studies show that only 15 to 28 percent of cold emails are opened and followed up on, depending on the industry in question. This leads to a lot of back-and-forth without any tangible results or payoff.