Sun.Oct 21, 2018

Content Intelligence: How Can it Empower My Business?

Spiralytics

The world’s digital transformation has come a long way since the first touchscreen cell phone was introduced over two decades ago. Technology is now omnipresent in a lot of people’s lives. From touchscreen devices to smart home assistants, the advancement of tech has been very apparent.

Now every marketer is an app developer — even if they don’t know it

chiefmartech

One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc.

What can B2B marketing learn from B2C?

TaylorMadeIn KEW

Last month, on 27 th September, I had the great privilege of giving a keynote presentation at the annual PM Forum Conference in London.

B2C 79

7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Matt’s App of the Week: Clearbit

Heinz Marketing

At two CMO breakfasts this past week (in Salt Lake City and Denver) a portion of the conversation amongst participants related to data – how to manage it, what to prioritize, how to leverage it better, etc. And at each breakfast, multiple marketing leaders evangelized Clearbit for several reasons. Some were using it to built better target lists. Others were using it to augment existing data. This includes asking for far less information in forms and augmenting the data in the background.

CMO 65

More Trending

How to Get More Keyword Metrics for Your Target Keywords

Moz

Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.

Accept Direct Debit Payments with JotForm and GoCardless

JotForm

Direct debit is one of the safest and most cost-effective ways of collecting payments. It’s automatic, fast, and improves your cash flow so you can focus on growing your business without payment headaches. And now you can accept direct debit payments directly through your form with JotForm’s new GoC. Product

Cost 48

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Whether you are a consulting agency or an international B2B sales company, cold emails are often a necessity in day-to-day operations. However, cold emails are certainly hard to craft for high-impact.

6 Things You Can Expect from Seasoned SEO Experts

Altitude Branding

There is an ever-increasing competition for top organic search ranks in every industry. Every business wants to be in the top position, and they are budgeting and doing everything possible to ensure that they succeed.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Role of Marketing Has Grown, But Maybe Not Enough

B2B Marketing Directions

Most marketing leaders agree that the role of marketing has grown significantly over the past few years. Much of the recent conversation about the expanding scope of responsibility has focused on marketing's role in managing customer experiences and driving business growth.

CMO 56

4 Ways to Use Social Media for SEO – Think On It

Altitude Branding

‘Rome wasn’t built in a day,’ a common proverb which we usually know, isn’t it? This particularly fits with the rules and practices of SEO. With the ever-changing technology, science and art of SEO keep on changing with more new and innovative techniques.

Vidyard Newsletter Recap – November 17th, 2018

Vidyard

Hey there, Do you know how long your B2B videos should be? Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Until next week everyone, happy reading! Hannah Fresh from the Vidyard Blog Video Length: How Long Should My Video Be?

How to find the attractive content over YouTube, Reddit, Quora, and other social media channels

Altitude Branding

To get the good ideas from the content shared on the various social media channels, one must put some efforts. As this is a big challenge for us to post the irresistible content over the social media accounts every now and then.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Whether you are a consulting agency or an international B2B sales company, cold emails are often a necessity in day-to-day operations. However, cold emails are certainly hard to craft for high-impact. In fact, as studies show that only 15 to 28 percent of cold emails are opened and followed up on, depending on the industry in question. This leads to a lot of back-and-forth without any tangible results or payoff.

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Whether you are a consulting agency or an international B2B sales company, cold emails are often a necessity in day-to-day operations. However, cold emails are certainly hard to craft for high-impact. In fact, as studies show that only 15 to 28 percent of cold emails are opened and followed up on, depending on the industry in question. This leads to a lot of back-and-forth without any tangible results or payoff.