Sun.Oct 14, 2018

The Buyer’s Journey Will Transform Into The Buyer’s Quest By 2020

Tony Zambito

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences. As forward-thinking marketing and sales leaders prepare for 2020 and continuous digital disruption, it is time to alter this line of thinking.

Matt’s App of the Week: xAmplify

Heinz Marketing

Partner marketing has always been hard, for many reasons. Let’s say you create a full campaign for partners to execute. Best laid plans right? Unfortunately, translating your sample campaign into execution often results in widely inconsistent design and implementation let alone measured results. This is the problem xAmplify is solving.

6 Ways to Expand Your Perspective: The B2B Marketer as CEO


We all know that an expanded mind comes from exploring different perspectives. When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Working with a CEO mindset came up recently when I interviewed an old friend for a podcast, which you can listen to here and here. I’ve known Ryan Phelan a long time.

21 Important B2B Cold Calling Statistics


With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers.

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Why You Need a Chief Revenue Officer in 2019

B2B Marketing Directions

By now, many B2B companies are already planning for 2019. and part of that planning will involve establishing revenue growth goals for the coming year.