Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Tony Zambito

OCTOBER 14, 2018

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling But the reality is—whether you’re a seasoned veteran or it’s your first day on the job—you probably don’t enjoy making cold cal

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Rev

OCTOBER 14, 2018

We all know that an expanded mind comes from exploring different perspectives. When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Working with a CEO mindset came up recently when I interviewed an old friend for a podcast, which you can listen to here and here.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Opt Intelligence

OCTOBER 14, 2018

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list.

Email Marketing 41

Email Marketing Opt-in Marketing & Strategy Marketing Strategy 41

Heinz Marketing

OCTOBER 14, 2018

Partner marketing has always been hard, for many reasons. Let’s say you create a full campaign for partners to execute. Best laid plans right? Unfortunately, translating your sample campaign into execution often results in widely inconsistent design and implementation let alone measured results. This is the problem xAmplify is solving. It’s an easy-to-use platform that makes it drag-and-click easy to control which elements of marketing materials your partners can customize, makin

Sample 74

Sample Advertising Agencies Planning Social Media 74

JotForm

OCTOBER 14, 2018

Let’s say you receive a form submission and want the information you just collected displayed on a single PDF document. Easy enough. Just copy the information, open a new word processing document, paste the information, and then save the whole thing as a PDF. But what if you wanted to turn 100 form.

Design 67

Design Display Process Product 67

B2B Marketing Directions

OCTOBER 14, 2018

By now, many B2B companies are already planning for 2019. and part of that planning will involve establishing revenue growth goals for the coming year. Growing revenues has never been easy, but producing consistent revenue growth has become more challenging because of fundamental changes in the B2B competitive environment. Today's business buyers have more choices, more bargaining power, and higher expectations than ever.

Work Management 40

Work Management Marketing Management Terms and Conditions Cross-Selling 40