Tue.Oct 18, 2011

Trending Sources

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Like any traveler, I’ve returned home with some new perspectives. Here are some observations - consumer marketers have to build databases; B2B marketers don’t.

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All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although they cannot stop the conversation, they can ignore the conversation that is happening elsewhere. In the future, social media will be harder to ignore.

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Are You Telling or Selling?

B2B Marketing Insider

I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling?

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All Media Will Be Social Media

Digital B2B Marketing

This is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.]. Social Media conversation delicious Facebook Google integration LinkedIn social media summify

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Hot Air Balloon Craftsmanship

Marketing Craftmanship

Denny Fleck -- Hot Air Balloon Craftsman. When he was 21 years-old, Denny Fleck took his first hot air balloon ride. He was hooked for life.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. There are three parts to this article.

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How to get more inbound links to your B2B blog

EMagine B2B Blog

Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag. So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more [.]. B2B Web Strategy Blogs, Blogging

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

Hubspot

In inbound marketing, consistent content creation can be beneficial for quite a few reasons. It can help establish your business as a thought leader in its industry, it can help to power your lead generation efforts, and it can help you effectively spread your marketing messages in creative ways.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Mobile Marketing Basics for B2B Professionals | Marketri

Marketri

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9 Criteria for Establishing Your Business' Brand Essence

Hubspot

“A brand is recognized as the unique identity of a product, service, or company. Its elements and incarnations distinguish it from competitors. Brand essence , however, is felt.”

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“You Can’t Catch Water With A Fist”

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing. I am particularly struck by her thought that you must be open-handed and open-minded to accomplish almost anything in life.

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10 Things I Hate About. Advertising

Hubspot

If you're a sucker for romantic teenage movies, you must have seen the movie 10 Things I Hate About You. We decided to put a fun inbound marketing spin on this film's title and list the 10 things we hate about. advertising!

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

39% of B2B Marketers Think Blog Content Is Most Valuable [Data]

Hubspot

Inbound marketers agree: content is key to marketing success.

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4 Traits of Successul Marketing Automation Campaigns

Hubspot

This is a guest article written by Stefan Tornquist, research director at Econsultancy and experienced entrepreneur, new media researcher, and business manager.

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