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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. A quick note on the ranking methodology: These 22 tools were searched across five sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Leading Edge Virtual Event Platforms. Total reviews: 339.

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. So, when things return to “normal,” the effort you put now will show results in increased brand recall.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

You can find the full report here , and a helpful summary from Practical Ecommerce here.) 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. Diving deeper into the full research report from Knowland , while a strong recovery underway, the trend varies widely across leading U.S.

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What Comes After Sales Enablement?

Navigate the Channel

Even though sales enablement affects revenue indirectly, companies with developed and thoughtful enablement practices, complete with value messaging all along the customer journey, report better performance metrics than those that lack an enablement protocol, reports global organizational consulting firm Korn Ferry. It’s all about the pitch.

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The Key Elements of the B2B Marketing Mix: The 7Ps

The Lead Agency

The Seven Ps of the B2B Marketing Mix Product (Service/Solution) When it comes to creating and marketing a product/service that is of value to your clients, your company must consider two main points: Appearance/presentation of your product/service: Think about the packaging and how the product itself looks.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Read More: Why Cost-Per-Lead Campaigns are More Important Than Ever]. Implement a cost-per-lead campaign.

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Marketing Self-Awareness: 5 Ways to Prepare for the Emerging New World

Brandpoint

Here’s an example of how listening and reacting can open up new opportunities: Brandpoint is consistently hearing from clients and prospects that the number one challenge is getting strong leads in a time when trade shows, conventions, expos and other human-touch events have been canceled. Don’t be tone-deaf.