Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

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Intent Data Intent B2B Marketing Lead Ranking 116

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

LeanData

JULY 6, 2022

The bottom line is better data empowers you to reach your growth objectives more efficiently, freeing up your scarce resources to fuel even greater scale. . Two important considerations in bettering your revenue team’s data are data enrichment and account intent data. What is B2B data enrichment?

Intent Data 98

Intent Data Intent Ideal Customer Profiles Enterprise Management 98

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Leadspace

SEPTEMBER 16, 2022

If you work in sales or marketing, there probably hasn’t been a day where you have not heard about implementing or operationalizing intent data to target and engage your prospects effectively. But what is Intent data? The post 5 Ways to Use Intent Data for Sales and Marketing appeared first on Leadspace.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

NetLine

JUNE 5, 2023

If you’re a B2B Demand Gen marketer, you’ve no doubt heard of intent data. Intent data was supposed to be the tool we could use to replace the third-party cookies Google has decided to kill off , without hampering or even slowing down our customer identification and tracking capabilities. In fact, it’s already here.

Intent Data 52

Intent Data Intent Top of Funnel B2B Sales 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Albacross

JANUARY 19, 2022

Truth is: you don’t need more data – You need insights. Intent data is the one. If you are tired of wasting your time building an outreach list that doesn’t convert, this is your secret weapon. Here are 5 steps to activate your intent data and make your outreach easier. But is that all?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Outreach

AUGUST 19, 2020

In last week’s article, I covered the new functionality of Bombora’s Intent-driven tasks in Outreach for Account Based Selling. After the initial excitement of seeing this new feature, sales leaders often ask me three excellent and important questions: I have these Intent-driven tasks. Intent = 18. Let’s dive in.

Intent Data 52

Intent Data Intent Bombora Outreach 52

PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Lattice

MAY 4, 2016

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. The stronger the signal, the more likely they are to respond to your outreach.

Intent Data 100

Intent Data Account Based Marketing Intent Lead Ranking 100

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Leadspace

JULY 29, 2018

Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI) , intent data offers a fresh, exciting tool for B2B Sales and Marketing to identify their ideal audiences, and particularly to predict when the time is right to engage them.

Intent Data 54

Intent Data Lead Ranking B2B Sales Intent 54

Zoominfo

MAY 25, 2022

When used strategically, sales intelligence running with good data can drive insights into who, how, when, and why people make buying decisions. The more information business development teams know about prospects, the better they can tactically craft outreach that cuts through the noise and conveys true value.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Albacross

JULY 23, 2019

This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data. Source: idio.ai.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. The Data on COVID-19. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader.

Intent 102

Intent B2B Sales Activities Bombora 102

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

Purchase Intent 60

Purchase Intent Top of Funnel Purchase Intent 60

DiscoverOrg

JANUARY 8, 2019

Yesterday, for example, I should have called IBM first, but today I should call Microstrategy first – based on what people at each account are clicking, posting, and downloading. Using this kind of data, sales reps can prioritize outreach, in real time, with data that’s being fed into Salesforce, analyzed, and spit back out.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Madison Logic

MARCH 6, 2024

You need a combination of first- and third-party intent data to inform your targeting strategy and ensure you’re maximizing your ABM efforts by focusing on audience members that are truly ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SalesIntel

APRIL 6, 2023

By using tools like Google Analytics, you can track which pages they are visiting, how long they are staying on your site, and whether they are downloading any content. Later, we’ll discuss a third option for acquiring buyer intent data with SalesIntel. Challenge 4 – Do you have enough data for personalized outreach?

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Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96