Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

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Martech

FEBRUARY 4, 2022

This happens when your subscribers Opt-in (In) through a sign-up form. The first thing that your email system should trigger is a Double opt-in (In2) email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. Compliance.

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eDataSource

JULY 30, 2019

Anti-Phishing Working Group Inc: APWG is the international coalition unifying the global response to cybercrime across industry, government and law-enforcement sectors and NGO communities. Classless Inter-Domain Routing - a method of allocating IP addresses & IP Routing. Confirmed Opt In - an email address verification method.

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Sharpspring

JUNE 10, 2020

Authenticating your mail helps receiving servers confirm that you are who you say you are and that your email is unlikely to be problematic (phishing, spoofing). Growing your email list organically using direct opt-in is a surefire way to connect with leads who are most likely to engage with your email. Set up email authentication.

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Act-On

NOVEMBER 7, 2023

Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account. Click Rate: Number of clicks divided by number of emails delivered. But never fear! We’ve got you.

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Optinmonster

APRIL 11, 2024

Use Double Opt-Ins 3. Email delivery rate refers to the percentage of your emails that are accepted by your recipients’ email servers, regardless of the folder your messages end up in. Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters.

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Litmus

JUNE 12, 2023

Email marketing deliverability is essential for maximizing your budget and effort, and a good email deliverability rate begins with monitoring. Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. What is email deliverability? What are key metrics for email delivery?

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