Martech

OCTOBER 30, 2023

For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name. If you are sending too frequently, you may see a drop in your open rates.

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ClickZ

JANUARY 5, 2021

Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking.

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Marketing AI Email Marketing Trends Open Rate 141

DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. SPF allows the email server to cross-check the domain name with the associated IP address. What is DMARC?

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Martech

FEBRUARY 4, 2022

You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. For starters, there’s the Domain Name System (Dn) , known as the phonebook of the internet. If you are sending too frequently, you may see a drop in your open rates.

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Act-On

NOVEMBER 7, 2023

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try.

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Martech

MARCH 4, 2024

The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources.

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Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Ultimately, it doesn’t matter how compelling an offer may be if an email fails to reach its target or they choose not to open it.

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